The Entrepreneurship Laboratory at Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), led by Miftachul Ma’Arif, S.E.I., M.M., LSS.Cp., in collaboration with MarkPlus Institute and blu by BCA Digital, organized an event entitled bluChamp 2025: Unlocking Your Future – Building Your Personal Branding and Financial Management for Career Success. The event, attended by more than 50 students, took place at the Konimex Hall, 3rd Floor, Bachtiar Effendi Building, FEB UNS, on Wednesday, 1 October 2025. This activity was part of the bluChamp Joglosemar Edition, a self-development roadshow and business competition for university students.

Through this interactive seminar, participants gained a better understanding of strategies for building personal branding, digital financial management (digital cash stuffing), and information on the upcoming bluChamp Business Case Competition, a student-level business case analysis competition. Two inspiring speakers were featured in this session: Cintya Auricasita (Growth and Acquisition, BCA Digital) and Kintan Himawati (Senior Business Analyst, MarkPlus Institute). They shared practical experiences in digital business and career development, providing students with real insights to prepare for the professional world.

In his remarks, Tastaftiyan Risfandy, S.E., M.Sc., Ph.D., Vice Dean for Student and Alumni Affairs of FEB UNS, emphasized the importance of such activities in supporting students’ self-actualization. “Activities like this are essential for students because they are currently in the stage of self-actualization. Students need to explore and maximize their potential. I often say, don’t just be ‘butterfly’ students — attending class and going home right after. However, don’t go to the other extreme either. As a faculty, we ensure students remain on the right and safe path,” he stated.

He explained that programs like bluChamp not only broaden students’ entrepreneurial knowledge but also provide opportunities to sharpen their business analysis skills through case-based competitions. “This event is an excellent way for students to actualize themselves. Through business case competitions, students can hone their analytical skills on real business cases. Currently, the Ministry of Education, Culture, Research, and Technology is also promoting case-based learning, so this activity aligns with that policy direction,” he added.

Participants of bluChamp received e-certificates, valuable insights for future graduates, and special opportunities to join the bluChamp Business Case Competition at both regional and national levels. This event serves as a platform for FEB UNS students to prepare themselves as young professionals who excel in personal branding and financial management.

bluChamp 2025 contributes to the achievement of the Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) through enhanced practical learning and non-academic skills development; SDG 8 (Decent Work and Economic Growth) by promoting financial literacy and entrepreneurship among students; and SDG 17 (Partnerships for the Goals) through collaboration between universities, training institutions, and the digital industry.