The Undergraduate Management Program of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a workshop “Applied Research Approach in Management” on Wednesday, December 4, 2024, at Meeting Room I, Soeharno TS Building, FEB UNS. The event, attended by faculty members of the Management Study Program, invited Prof. Drs. B.M. Purwanto, M.B.A., Ph.D., as the guest speaker.
In her opening remarks, Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., expressed her gratitude to Prof. B.M. Purwanto for being willing to share his insights on applied research.
“Thank you to Prof. B.M. Purwanto for taking the time to be with us at FEB UNS. We will be engaging in a joint discussion on one of the research approaches—applied research—which we hope to further develop within the Management Program,” she stated.
She went on to explain that thus far, most research conducted by the Management faculty has primarily been pure research. Therefore, learning from a different approach will enrich the variety of methodologies used in faculty research.
Applied research, she continued, will add value not only to the research produced by lecturers but also to that carried out by students. “In addition to pure research, we can also utilize applied research—especially as our students, particularly those taking part in the Merdeka Belajar Kampus Merdeka (MBKM) program, have begun to show interest in using this approach,” she explained.
The workshop aimed to provide a deeper understanding of how to initiate and develop alternative research approaches, with applied research being one of them. The discussion extended beyond the individual research agenda of faculty members and aligned with the faculty’s broader direction toward international accreditation under AACSB.
“The research approaches we adopt are among the key elements considered by AACSB. Prof. B.M.’s presence will be maximized to enrich our knowledge and readiness in pursuing AACSB accreditation,” she added.
This workshop marks the beginning of a series of future discussions between the Management Program and Prof. B.M., which will explore applied research approaches in greater depth. The session was moderated by Siti Khoiriyah, S.E., M.Si., who guided both the speaker’s presentation and the ensuing discussion.