14 Jul 2019

Digital Competitiveness is Expected to Increase the Intention of E-commerce in MSME

Internet penetration is unavoidable and getting stronger in entering business field. The advancement of information technology encourages various innovations that can be applied in response to the destructive era. According to a survey in 2017, internet users from business sector in Indonesia amounted to approximately 143 million. This number is expected to increase in 2019, which mean 70 percent of Indonesia citizen has accessed the internet. Meanwhile, there are only 2.6 percent of MSMEs that adopt e-commerce. Therefore, a research that focused on the intention to adopt e-commerce in MSME is important. This background was presented by Muhammad Kholid Arif Rozaq in his Doctoral Promotion Exam on Monday, July 1st, 2019 in FEB UNS 4th Building Hall.

In this occasion, Rozaq was presenting his Dissertation with a title Digital Competitiveness as an Effort to Improve the Intention to Adopt E-commerce in Micro Small and Medium Enterprises (MSMEs) in Yogyakarta special Region (DIY) is defended in front of 10 (ten) examiners, led by the Vice Rector of Academic Affairs, Prof. Dr. Ir. Ahmad Yunus, M.S.

Kholid in his research develop a new model on the intention to adopt e-commerce that focused on the technological readiness. His research also develops a new basic theoretical model to fill the gap between technological readiness and e-commerce adoption. The research is expected to contribute to the development of technology adoption model with the introduction of a new variable namely Digital Competitiveness). Digital competitiveness is expected to improve the intention to adopt e-commerce in MSMEs.