Seven students from the Digital Business Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), provided hands-on assistance in digital content creation as a means of promoting products produced by micro, small, and medium enterprises (MSMEs) run by members of the Difabel Berdaya Solo community. This practical session, guided directly by students, was held after participants received a series of materials presented by representatives from Tokopedia.
The seven students were divided among five MSME groups and delivered training sessions focused on creating short, engaging videos designed to attract consumer interest. Several recommendations and tips were provided during the session for producing short-form video content to boost purchase intent.
First, participants were advised that the most critical time to grab a viewer’s attention is within the first 0-2 seconds by showcasing the product and adding a compelling phrase such as, “This stylish shirt for only 50K?” During the next 3-10 second, the video should highlight product details and demonstrate real-life usage. Each shot should emphasize a different unique selling point. In the final 10–15 seconds, it is advised to include a clear call-to-action (CTA), followed by a closing reminder of the product’s strengths. On-screen text are also encouraged to make the content more informative.
The MSME participants responded enthusiastically to the student-led training, showcasing a variety of products, including shirts, bags made from colorful stove wicks, snacks, and more.
This activity was organized by Tokopedia and ShopTokopedia in collaboration with the Berdaya Solo Community and FEB UNS, as part of the National Disability Day commemoration, which falls on December 3, 2024.
Established in 2020, the Difabel Berdaya Solo Community serves as a platform for individuals with disabilities to engage in creative and entrepreneurial activities. It currently has hundreds of members across the Greater Solo area, many of whom run their own MSMEs.
The community leader, Sri Hartatik, mentioned that past training sessions have typically been temporary and periodical. A platform for continuous learning has yet to be established, resulting in limited knowledge retention among participants. She expressed hope for more sustainable mentoring and ongoing support in the future.