The Integrated Information Technology Laboratory, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) held a training session titled “Modern Marketing with Social Media” on Tuesday, 30 September 2025. The event took place at Computer Lab E, Soedarah Soepono Building, FEB UNS, featuring Zahra Noor Eriza, S.I.Kom., M.M., a practitioner and academic in the field of communication and marketing management, as the speaker. Participants were equipped with the latest insights and practical skills in digital marketing strategies, particularly in utilizing social media platforms.

Head of the Integrated Information Technology Laboratory, Mulyadi, S.E., M.Ec.Dev., emphasized in his remarks that this training serves as an important platform for students to gain a comprehensive understanding of the digital marketing landscape. “We provide students the opportunity to learn directly from practitioners. Our focus this time is on social media and digital advertising, which will be explored in depth by Ms. Zahra. The enthusiasm has been remarkable, with more than 50 registrants. The first session accommodates 30 participants, while the remaining participants will join the second session,” he explained.

Through this program, FEB UNS aims to equip students and other participants with a solid understanding of modern digital marketing concepts and the ability to apply them in business contexts as well as in their professional career development. This initiative reflects FEB UNS’s commitment to preparing adaptive and innovative human resources who are capable of competing in the rapidly evolving digital era.

In her presentation, Zahra highlighted that the materials she shared were not merely theoretical but based on her real-world experiences. The topics covered included strategies for building brand awareness and increasing audience engagement through social media marketing, the use of paid social ads as an effective tool to reach broader and more targeted markets, and best practices in digital marketing that align with current industry trends.

“I have tested these strategies with considerable investment—from creating advertisements and paying employees to dealing with hate speech and online comments. These experiences are part of the process that cannot be found in textbooks. That is why I want this session to go beyond explanations and include brainstorming and hands-on practice, both for personal branding and business purposes,” she explained.

Zahra also emphasized the importance of communication, which is often overlooked in digital marketing. She shared practical tips such as proper microphone handling techniques and ways to respond to audience comments, which support effective marketing execution.

The session was conducted interactively, with participants actively engaging in discussions, asking questions, and participating in hands-on practice facilitated by the speaker. Their enthusiasm reflects the strong interest of FEB UNS students in deepening their digital marketing skills.

This activity supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education), Goal 8 (Decent Work and Economic Growth), and Goal 9 (Industry, Innovation, and Infrastructure), by strengthening human resource capacity to face the challenges of the digital era.