In the 4.0 Industry era, rapid technological advancements have transformed various aspects of life, including entrepreneurship. Digitalization, automation, artificial intelligence, and data-driven technologies have significantly changed how businesses operate.
In this context, it is essential for aspiring entrepreneurs to understand how technology can be used to create innovative and sustainable business opportunities.

To address this need, the Doctoral Program in Economics (PDIE), Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a Public Lecture on Tuesday, November 19, 2024, at the Konimex Hall, Bachtiar Effendi Building, FEB UNS. The session featured Prof. Dr. Dra. Endang Dwi Amperawati, M.M. as the keynote speaker and was moderated by Prof. Dr. Rahmawati, M.Si., Ak.

The event was designed to equip students with deeper insights into entrepreneurship in the Industry 4.0 era and how to prepare for success in an increasingly digital and interconnected business landscape. The lecture covered a range of topics related to entrepreneurship and technological development.

Prof. Endang presented key concepts and trends in entrepreneurship, including its definition and evolution in response to digital transformation. She also discussed how technology and innovation are reshaping business models, focusing on areas such as artificial intelligence, the Internet of Things (IoT), big data, and blockchain.

She further highlighted emerging business opportunities driven by technological advances, particularly in sectors such as e-commerce, fintech, and tech-based startups. The session also explored strategies for digital business, including digital marketing, platform-based business models, and digital resource management. Concluding the session Prof. Endang emphasized the essential skills entrepreneurs need in the digital age, such as data analysis, creativity, and adaptability. Following the presentation, participants were invited to engage in a discussion session related to the lecture’s theme.