Prof. Agung Nur Probohudono is Inaugurated as Professor of Management Accounting FEB UNS
Prof. Agung Nur Probohudono, S.E., M.Sc., Ph.D., Ak., CA., CfrA., was inaugurated as Professor in Management Accounting at the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) on Tuesday (23/5/2025) at the Auditorium of G.P.H. Haryo Mataram UNS and was broadcasted via Universitas Sebelas Maret Official YouTube Channel.
Prof. Agung Nur Probohudono, the 20th professor in FEB UNS and the 260th in UNS, delivered his inaugural speech entitled Humanitarian-Based Accounting and Business Communication Disclosure Practices.
“This is my expertise journey in the field of management accounting. For me, this feels like the Bimo Suci arc in Javanese shadow puppetry, which signifies the learning process in the search for identity to obtain the truth. The story told that water is a source of life, which philosophically means that we all shall live to benefit others. Therefore, I would like to deliver this speech entitled Humanitarian-Based Accounting and Business Communication Disclosure Practices,” he explained.
Further, he mentioned that according to studies conducted on accounting disclosures, the main objective of the disclosure is related to how a company discloses specific information. This disclosure must be able to satisfy all stakeholders, to make everyone happy, particularly for humanity-based disclosure.
By providing business communication through humanity-based disclosures, a company can satisfy and make all stakeholders happy. This means that a company needs to establish good communication with the environment through various communication channels available within the company. Humanity-based communication such as the Javanese tradition of “among rasa” (maintaining good relationships) can make all parties satisfied.
Companies also need to build mutual learning and experience-sharing with their stakeholders to maintain business sustainability.
The implementation of 8 (eight) Hastha Laku by Solo Bersimfoni can help in managing the company’s stakeholders through the Guyub Rukun, Gotong Royong, Tepa Selira, Ewuh Pekewuh, Pangerten, Grapyak Semanak, Lembah Manah, and Andhap Asor as Javanese local wisdom.