With the limited number of Digital Business Study Programs in Indonesia, this Study Program will have a high contribution to scientific development, especially in the fields of digital finance, digital marketing, and digital governance. The field of digital governance has been partially covered in the Bachelor of Public Administration or Bachelor of Informatics study programs, but the focus of the Digital Business Study Program FEB UNS is on the application of governance in the business sector and data analysis used to make strategic business decisions, both in the government and private sector. Apart from that, digital finance and digital marketing science is also not widely studied (offered) at universities in Indonesia either through the D-3, D-4, S-1, or S-2 levels. FEB UNS Digital Business S-1 Study Program does not only focus on managing digital business, but also financial technology (fintech) which is currently experiencing very rapid development.