{"id":42989,"date":"2026-09-21T10:46:41","date_gmt":"2026-09-21T03:46:41","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=42989"},"modified":"2026-09-21T10:53:05","modified_gmt":"2026-09-21T03:53:05","slug":"rg-pemasaran-keperilakuan-feb-uns-raih-encouragement-award-di-gamaiceb-2026","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/rg-pemasaran-keperilakuan-feb-uns-raih-encouragement-award-di-gamaiceb-2026\/","title":{"rendered":"RG Pemasaran Keperilakuan FEB UNS Raih Encouragement Award di GAMAICEB 2026"},"content":{"rendered":"<p style=\"text-align: justify;\">Research Group (RG) Pemasaran Keperilakuan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) meraih prestasi dalam\u00a0 The 14th Gadjah Mada International Conference on Economics and Business (GAMAICEB) 2026, yang diselenggarakan FEB Universitas Gadjah Mada di Yogyakarta pada\u00a0 17 September 2026 .<\/p>\n<p style=\"text-align: justify;\">Konferensi yang diikuti sekitar 60 peneliti dari berbagai perguruan tinggi dalam dan luar negeri ini mengusung tema \u201cGoverning the Future: Digital Transformation and Sustainable Development in a Changing Global Economy.\u201d<\/p>\n<p style=\"text-align: justify;\">Paper berjudul\u00a0 \u201cDeterminants of Brand Visibility in Marketplace-Based Student Startups: The Role of AI-Assisted Content and Product Traffic\u201d, yang dipresentasikan oleh\u00a0 Dr. Ahmad Ikhwan Setiawan, S.E., M.T. memperoleh\u00a0 Encouragement Award.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-42990 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-1-1-300x139.jpeg\" alt=\"\" width=\"300\" height=\"139\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-1-1-300x139.jpeg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-1-1-768x355.jpeg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-1-1-1536x709.jpeg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-1-1.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Capaian tersebut memberikan kesempatan bagi paper untuk dipublikasikan melalui fasilitas free submission\/bebas biaya publikasi (APC) di\u00a0 Journal of Indonesian Economy and Business (JIEB)\u00a0 yang terindeks\u00a0 Scopus Q3 .<\/p>\n<p style=\"text-align: justify;\">Penelitian tersebut mengungkap bahwa penggunaan AI pada startup mahasiswa tidak selalu menghasilkan dampak pemasaran yang sama. Kualitas visual dan konten promosi berbantuan AI lebih efektif dalam meningkatkan product traffic dan brand visibility dibandingkan optimasi kata kunci.<\/p>\n<p style=\"text-align: justify;\">Selain itu, paper\u00a0 \u201cOrchestrating Financial Sustainability in Student Startups in the AI Era: Complementary Roles of Family Resource Support, Financial Bootstrapping, and Business Incubation\u201d\u00a0 juga memperoleh\u00a0 rekomendasi publikasi di JIEB.<\/p>\n<p style=\"text-align: justify;\">Paper ini merupakan kolaborasi RG Pemasaran Keperilakuan FEB UNS dengan tim\u00a0 Manajemen Keuangan Syariah UIN Raden Mas Said Surakarta\u00a0 dan dipresentasikan oleh\u00a0 Prof. Dr. Datien Eriska Utami, M.Sc.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-42993 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-4-300x139.jpeg\" alt=\"\" width=\"300\" height=\"139\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-4-300x139.jpeg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-4-768x355.jpeg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-4-1536x709.jpeg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-4.jpeg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Capaian ini memperkuat kontribusi RG Pemasaran Keperilakuan FEB UNS dalam pengembangan riset mengenai\u00a0 AI, pemasaran digital, kewirausahaan mahasiswa, dan keberlanjutan bisnis.<\/p>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:f645e77a-13cf-44ba-9152-20922e0b3f45-1\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:f645e77a-13cf-44ba-9152-20922e0b3f45-1\" data-turn-id-container=\"request-WEB:f645e77a-13cf-44ba-9152-20922e0b3f45-1\" data-testid=\"conversation-turn-4\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-3 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"68337359-dcff-4a71-b872-6690aee5524d\" data-message-model-slug=\"gpt-5-6\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" style=\"text-align: justify;\" data-start=\"54\" data-end=\"446\" data-is-last-node=\"\" data-is-only-node=\"\">Kontribusi RG Pemasaran Keperilakuan FEB UNS dalam konferensi internasional dan publikasi riset terkait AI, pemasaran digital, serta keberlanjutan bisnis turut mendukung SDG 4 (Pendidikan Berkualitas) melalui penguatan budaya riset dan pengembangan kompetensi akademik, serta SDG 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) melalui penguatan kewirausahaan dan keberlanjutan bisnis mahasiswa.<\/p>\n<p dir=\"auto\" data-start=\"54\" data-end=\"446\" data-is-last-node=\"\" data-is-only-node=\"\"><img decoding=\"async\" class=\"size-medium wp-image-42992 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-3-139x300.jpeg\" alt=\"\" width=\"139\" height=\"300\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-3-139x300.jpeg 139w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-3-554x1200.jpeg 554w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-3-709x1536.jpeg 709w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-3.jpeg 739w\" sizes=\"(max-width: 139px) 100vw, 139px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden has-[&gt;_:empty]:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\" aria-hidden=\"true\"><\/div>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Research Group (RG) Pemasaran Keperilakuan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) meraih prestasi dalam\u00a0 The 14th Gadjah Mada International Conference on Economics and Business (GAMAICEB) 2026, yang [&hellip;]<\/p>\n","protected":false},"author":3264,"featured_media":42991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-42989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RG Pemasaran Keperilakuan FEB UNS Raih Encouragement Award di GAMAICEB 2026 - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/rg-pemasaran-keperilakuan-feb-uns-raih-encouragement-award-di-gamaiceb-2026\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta 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