{"id":42914,"date":"2026-09-14T13:00:25","date_gmt":"2026-09-14T06:00:25","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=42914"},"modified":"2026-09-14T13:25:22","modified_gmt":"2026-09-14T06:25:22","slug":"feb-uns-dorong-peran-bidan-cegah-stunting-dan-bangun-pelaku-umkm-sehat-di-pemalang","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/feb-uns-dorong-peran-bidan-cegah-stunting-dan-bangun-pelaku-umkm-sehat-di-pemalang\/","title":{"rendered":"FEB UNS Dorong Peran Bidan Cegah Stunting dan Bangun Pelaku UMKM Sehat di Pemalang"},"content":{"rendered":"<p style=\"text-align: justify;\">Grup Riset Pemasaran Keperilakuan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) melaksanakan kegiatan pengabdian kepada masyarakat untuk memperkuat peran bidan dalam pencegahan stunting.<\/p>\n<p style=\"text-align: justify;\">Kegiatan berlangsung di Klinik Pratama Riyani, Kabupaten Pemalang, pada Sabtu, 11 Juli 2026, dan diikuti oleh 20 ibu hamil.<\/p>\n<p style=\"text-align: justify;\">Peserta memperoleh edukasi mengenai gizi seimbang, pemeriksaan kehamilan, dan perilaku hidup sehat yang disampaikan oleh dr. Arif Sentosa. Kegiatan juga dilengkapi dengan demonstrasi penanganan awal ketika bayi mengalami kondisi kurang sehat serta praktik senam yang aman bagi ibu hamil. Diskusi dan praktik langsung membuat peserta terlibat aktif dan lebih mudah memahami materi.<\/p>\n<p style=\"text-align: justify;\">Presentasi juga disampaikan oleh Dr. Ahmad Ikhwan Setiawan, S.E., M.T. dan Prof. Dr. Budhi Haryanto. Keduanya menekankan bahwa kesehatan merupakan modal dasar dalam membangun sumber daya manusia, termasuk pelaku usaha mikro, kecil, dan menengah (UMKM) yang sehat, produktif, dan mampu menjaga keberlanjutan usahanya.<\/p>\n<p style=\"text-align: justify;\">Ilmu manajemen memiliki peran penting dalam kegiatan ini. Melalui pendekatan pemasaran sosial dan manajemen perilaku, informasi kesehatan disusun sesuai dengan kebutuhan masyarakat agar lebih mudah dipahami dan mampu mendorong perubahan kebiasaan. Bidan tidak hanya memberikan layanan kesehatan, tetapi juga berperan sebagai komunikator, edukator, dan agen perubahan di tengah masyarakat.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-42916 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-2-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-2-300x200.jpeg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/09\/Foto-2.jpeg 740w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Kesehatan ibu dan anak juga berkaitan erat dengan penguatan UMKM. Keluarga yang sehat memiliki peluang lebih besar untuk bekerja, mengelola usaha, dan mengambil keputusan ekonomi secara produktif. Kemampuan memahami kebutuhan masyarakat, membangun kepercayaan, berkomunikasi secara efektif, dan menjaga kualitas layanan merupakan prinsip manajemen yang dibutuhkan dalam pelayanan kesehatan maupun pengembangan UMKM.<\/p>\n<p style=\"text-align: justify;\">Seluruh anggota tim terlibat penuh dalam persiapan dan pelaksanaan kegiatan. Tim pengabdian ini didukung\u00a0 oleh Amina Sukma Dewi, S.E., M.Si.; Siti Khoiriyah, S.E., M.Si.; Haryanto, S.E., M.Si.; dan Desy Mayasari, S.E., M.Sc.<\/p>\n<p style=\"text-align: justify;\">Tim FEB UNS mendorong agar edukasi kesehatan dilanjutkan secara berkala melalui kelas ibu hamil dan pelayanan rutin di Klinik Pratama Riyani. Kolaborasi antara perguruan tinggi, tenaga kesehatan, dan masyarakat diharapkan dapat mendukung pencegahan stunting sekaligus memperkuat kualitas sumber daya manusia dan perekonomian lokal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grup Riset Pemasaran Keperilakuan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) melaksanakan kegiatan pengabdian kepada masyarakat untuk memperkuat peran bidan dalam pencegahan stunting. Kegiatan berlangsung di Klinik Pratama [&hellip;]<\/p>\n","protected":false},"author":3264,"featured_media":42915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-42914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FEB UNS Dorong Peran Bidan Cegah Stunting dan Bangun Pelaku UMKM Sehat di Pemalang - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/feb-uns-dorong-peran-bidan-cegah-stunting-dan-bangun-pelaku-umkm-sehat-di-pemalang\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FEB UNS Dorong Peran Bidan Cegah Stunting dan Bangun Pelaku UMKM Sehat di Pemalang\" \/>\n<meta property=\"og:description\" content=\"Grup Riset Pemasaran Keperilakuan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) melaksanakan kegiatan pengabdian kepada masyarakat untuk memperkuat peran bidan dalam pencegahan stunting. 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