{"id":41806,"date":"2026-07-06T11:42:16","date_gmt":"2026-07-06T04:42:16","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=41806"},"modified":"2026-07-06T15:10:05","modified_gmt":"2026-07-06T08:10:05","slug":"dukung-produk-unggulan-daerah-tim-pengabdian-laksanakan-pemberdayaan-industri-pengolahan-kopi-kabupaten-magelang-menuju-pasar-global","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/dukung-produk-unggulan-daerah-tim-pengabdian-laksanakan-pemberdayaan-industri-pengolahan-kopi-kabupaten-magelang-menuju-pasar-global\/","title":{"rendered":"Dukung Produk Unggulan Daerah, Tim Pengabdian Laksanakan Pemberdayaan Industri Pengolahan Kopi Kabupaten Magelang Menuju Pasar Global"},"content":{"rendered":"<p style=\"text-align: justify;\">Kolaborasi Tim Pengabdian Masyarakat dari Universitas Sebelas Maret, Universitas Tidar,\u00a0 Kopi Kahyangan Wonolelo, Kopi Kenteng Songo Wonolelo, dan Bapperida Kabupaten Magelang menyelenggarakan kegiatan Pemberdayaan Industri Pengolahan Kopi Sebagai Produk Unggulan di Kabupaten Magelang Menuju Pasar Global pada Jumat (12\/6\/2026) di Kopi Kahyangan Wonolelo, Desa Wonolelo, Kecamatan Sawangan, Kabupaten Magelang.<\/p>\n<p style=\"text-align: justify;\">Kegiatan yang mendukung implementasi Sustainable Development Goals (SDGs), khususnya SDG 8, SDG 9, serta SDG 17 bertujuan meningkatkan kapasitas pelaku usaha industri pengolahan kopi agar mampu mengembangkan produk unggulan daerah yang memiliki daya saing di pasar nasional maupun global.<\/p>\n<p style=\"text-align: justify;\">Kabupaten Magelang memiliki potensi sebagai salah satu daerah penghasil kopi. Namun, pelaku usaha masih menghadapi berbagai tantangan, mulai dari peningkatan kualitas produk, penguatan manajemen usaha, pengembangan pemasaran digital, hingga perluasan akses pasar. Melalui program pemberdayaan ini, tim pengabdian memberikan pendampingan untuk meningkatkan kapasitas sumber daya manusia, mendorong inovasi produk, memperkuat strategi pemasaran, serta membangun jejaring bisnis bagi mitra usaha.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-41823 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00971-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00971-300x200.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00971-1800x1200.jpg 1800w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00971-768x512.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00971-1536x1024.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00971-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Tim menyampaikan materi mengenai pengembangan industri kopi sebagai produk unggulan daerah. Peserta juga mengikuti diskusi mengenai peningkatan kualitas produk dan standar pasar, pendampingan strategi branding dan pemasaran digital, pembahasan peluang ekspor dan pengembangan pasar global, sesi tanya jawab bersama mitra, serta evaluasi kegiatan.<\/p>\n<p style=\"text-align: justify;\">Pelaksanaan kegiatan berlangsung dengan lancar dan mendapat antusiasme tinggi dari para peserta serta pelaku usaha kopi yang hadir.<\/p>\n<p style=\"text-align: justify;\">Melalui kegiatan ini, mitra memperoleh peningkatan pemahaman mengenai strategi pengembangan usaha kopi, standar kualitas produk yang sesuai dengan kebutuhan pasar, serta penguatan wawasan mengenai branding, pemasaran digital, dan pengembangan pasar global.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-41825 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00976-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00976-300x200.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00976-1800x1200.jpg 1800w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00976-768x512.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00976-1536x1024.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00976-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Selain meningkatkan kapasitas mitra, kegiatan ini juga mempererat komunikasi dan kerja sama antara perguruan tinggi dengan pelaku usaha kopi di Kabupaten Magelang.<\/p>\n<p style=\"text-align: justify;\">Sebagai tindak lanjut, disusun rencana pendampingan lanjutan untuk meningkatkan daya saing produk kopi Kabupaten Magelang.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-41822 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00969-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00969-300x200.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00969-1800x1200.jpg 1800w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00969-768x512.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00969-1536x1024.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2026\/07\/DSC00969-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Kolaborasi Tim Pengabdian Masyarakat dari Universitas Sebelas Maret, Universitas Tidar,\u00a0 Kopi Kahyangan Wonolelo, Kopi Kenteng Songo Wonolelo, dan Bapperida Kabupaten Magelang menyelenggarakan kegiatan Pemberdayaan Industri Pengolahan Kopi Sebagai Produk Unggulan [&hellip;]<\/p>\n","protected":false},"author":3264,"featured_media":41826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-41806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dukung Produk Unggulan Daerah, Tim Pengabdian Laksanakan Pemberdayaan Industri Pengolahan Kopi Kabupaten Magelang Menuju Pasar Global - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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