{"id":38730,"date":"2025-10-21T15:07:49","date_gmt":"2025-10-21T08:07:49","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=38730"},"modified":"2025-10-21T15:07:49","modified_gmt":"2025-10-21T08:07:49","slug":"wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\/","title":{"rendered":"Wakil Wali Kota Surakarta Beri Kuliah Praktisi di FEB UNS: Bangun Kepemimpinan Otentik di Era Digital"},"content":{"rendered":"

Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) menyelenggarakan Kuliah Praktisi secara daring bertajuk \u201cLeadership in the Digital Era: Building an Authentic Presence on Social Media\u201d<\/em> Kamis, 16 Oktober 2025.<\/p>\n

Kegiatan ini menghadirkan Astrid Widayani, S.S., S.E., M.B.A., Ph.D (Cand.), Wakil Wali Kota Surakarta, sebagai narasumber utama, dan dipandu oleh Dr. Wulan Permatasari, S.E., M.M., SHRM.CP sebagai moderator.<\/p>\n

Dalam sambutannya, Dr. Sinto Sunaryo, S.E., M.Si., SHRM.CP., Ketua Program Studi S1 Manajemen FEB UNS, menjelaskan bahwa kuliah praktisi merupakan agenda rutin yang menghubungkan teori akademik dengan praktik profesional.<\/p>\n

\"\"<\/p>\n

\u201cMahasiswa diharapkan memperoleh wawasan langsung dari para praktisi agar dapat memahami penerapan teori dalam konteks nyata, terutama di bidang kepemimpinan,\u201d ujarnya.<\/p>\n

Astrid Widayani membuka pemaparannya dengan membahas konsep persona pejabat publik di media sosial<\/em>, yaitu bagaimana citra dan identitas seorang pemimpin dibangun secara daring untuk menjangkau publik, menjelaskan kebijakan, serta menampilkan sisi personal dan emosional.<\/p>\n

Ia juga menguraikan bahwa citra pemerintah terbentuk dari dua dimensi: citra birokrasi dan citra politik, yang keduanya sangat dipengaruhi oleh persepsi masyarakat terhadap aparatur dan pemimpin publik.<\/p>\n

Lebih lanjut, Astrid menjelaskan dimensi \u201cauthentic presence\u201d yang menjadi kunci kepemimpinan di era digital.<\/p>\n

\u201cKehadiran otentik di media sosial bukan sekadar eksis, tetapi harus konsisten antara nilai pribadi dan pesan yang disampaikan, transparan, serta membangun interaksi dua arah,\u201d tegasnya.<\/p>\n

Ia menambahkan bahwa autentisitas diukur dari kredibilitas, kepercayaan, dan koneksi emosional yang tumbuh antara pemimpin dan publik.<\/p>\n

Sebagai strategi, Astrid menyoroti empat langkah membangun authentic presence<\/em>: menemukan nilai inti (core value<\/em>), menjaga konsistensi dengan konten yang relevan, mendengarkan audiens secara aktif, dan berinteraksi secara otentik tanpa gimmick. Ia menutup sesinya dengan menekankan bahwa \u201c<\/em>autentisitas akan menumbuhkan kepercayaan publik\u201d<\/em>, pondasi utama dalam kepemimpinan yang berkelanjutan.<\/p>\n

Kuliah ini diikuti secara daring oleh mahasiswa yang sebagian besar dari Prodi S1 Manajemen berjalan interaktif melalui sesi tanya jawab.<\/p>\n

\"\"<\/p>\n

Melalui kegiatan ini, mahasiswa tidak hanya mempelajari teori kepemimpinan, tetapi juga bagaimana membangun citra diri dan kepemimpinan yang kredibel di ruang digital.<\/p>\n

Kegiatan kuliah praktisi ini juga mendukung pencapaian Sustainable Development Goals (SDG) 4: Pendidikan Berkualitas dan SDG 16: Perdamaian, Keadilan, dan Kelembagaan yang Tangguh, dengan menumbuhkan generasi pemimpin muda yang berintegritas, adaptif, dan komunikatif di era digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) menyelenggarakan Kuliah Praktisi secara daring bertajuk \u201cLeadership in the Digital Era: Building an Authentic Presence on Social […]<\/p>\n","protected":false},"author":129,"featured_media":38735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,93],"tags":[],"class_list":["post-38730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas","category-s1_mnj"],"yoast_head":"\nWakil Wali Kota Surakarta Beri Kuliah Praktisi di FEB UNS: Bangun Kepemimpinan Otentik di Era Digital - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wakil Wali Kota Surakarta Beri Kuliah Praktisi di FEB UNS: Bangun Kepemimpinan Otentik di Era Digital\" \/>\n<meta property=\"og:description\" content=\"Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) menyelenggarakan Kuliah Praktisi secara daring bertajuk \u201cLeadership in the Digital Era: Building an Authentic Presence on Social […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feb.uns.ac.id\/feb\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feb.feb.3194\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T08:07:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-21-140557.png\" \/>\n\t<meta property=\"og:image:width\" content=\"873\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"tetri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"tetri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\\\/\"},\"author\":{\"name\":\"tetri\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/#\\\/schema\\\/person\\\/905f90b3761b16b2f5fe39766e49178e\"},\"headline\":\"Wakil Wali Kota Surakarta Beri Kuliah Praktisi di FEB UNS: Bangun Kepemimpinan Otentik di Era Digital\",\"datePublished\":\"2025-10-21T08:07:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\\\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Screenshot-2025-10-21-140557.png\",\"articleSection\":[\"fakultas\",\"s1_mnj\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\\\/\",\"url\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wakil-wali-kota-surakarta-beri-kuliah-praktisi-di-feb-uns-bangun-kepemimpinan-otentik-di-era-digital\\\/\",\"name\":\"Wakil Wali Kota Surakarta Beri Kuliah Praktisi di FEB UNS: Bangun Kepemimpinan Otentik di Era Digital - 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