{"id":38331,"date":"2025-10-07T08:33:53","date_gmt":"2025-10-07T01:33:53","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=38331"},"modified":"2025-10-08T13:59:47","modified_gmt":"2025-10-08T06:59:47","slug":"laboratorium-kewirausahaan-feb-uns-selenggarakan-bluchamp-2025-bangun-personal-branding-dan-literasi-keuangan-mahasiswa","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/laboratorium-kewirausahaan-feb-uns-selenggarakan-bluchamp-2025-bangun-personal-branding-dan-literasi-keuangan-mahasiswa\/","title":{"rendered":"Laboratorium Kewirausahaan FEB UNS Selenggarakan bluChamp 2025: Bangun Personal Branding dan Literasi Keuangan Mahasiswa"},"content":{"rendered":"<p style=\"text-align: justify;\">Laboratorium Kewirausahaan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) yang diketuai oleh Miftachul Ma&#8217;Arif, S.E.I., M.M.,LSS.Cp bekerja sama dengan MarkPlus Institute dan blu by BCA Digital menggelar kegiatan bertajuk bluChamp 2025: Unlocking Your Future \u2013 Building Your Personal Branding and Financial Management for Career Success.<\/p>\n<p style=\"text-align: justify;\">Acara yang diikuti oleh lebih dari 50 mahasiswa ini berlangsung di Aula Konimex Lt. 3 Gedung Bachtiar Effendi FEB UNS, Rabu, 1 Oktober 2025.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-38338 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-3-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-3-300x168.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-3-1900x1066.jpg 1900w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-3-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-3-1536x862.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-3-2048x1149.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Kegiatan ini menjadi bagian dari rangkaian bluChamp Joglosemar Edition, sebuah roadshow pengembangan diri dan kompetisi bisnis untuk mahasiswa.<\/p>\n<p style=\"text-align: justify;\">Melalui seminar interaktif ini, peserta mendapatkan pemahaman mendalam mengenai strategi membangun personal branding, pengelolaan keuangan digital (digital cash stuffing), serta informasi mengenai bluChamp Business Case Competition, ajang kompetisi analisis kasus bisnis tingkat mahasiswa yang akan datang.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38336 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-300x189.jpg\" alt=\"\" width=\"300\" height=\"189\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-300x189.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-1900x1198.jpg 1900w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-768x484.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-1536x968.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-2048x1291.jpg 2048w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-2-4-570x360.jpg 570w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Dua pembicara inspiratif hadir dalam acara ini, yaitu Cintya Auricasita, Growth and Acquisition BCA Digital serta Kintan Himawati (Senior Business Analyst MarkPlus Institute). Keduanya berbagi pengalaman praktis dalam dunia bisnis digital dan pengembangan karier, memberikan wawasan nyata bagi mahasiswa untuk siap menghadapi dunia profesional.<\/p>\n<p style=\"text-align: justify;\">Tastaftiyan Risfandy, S.E., M.Sc., Ph.D., Wakil Dekan bidang Kemahasiswaan dan Alumni FEB UNS, dalam sambutannya menyampaikan pentingnya kegiatan semacam ini dalam mendukung proses aktualisasi diri mahasiswa.<\/p>\n<p style=\"text-align: justify;\">\u201cAcara semacam ini sangat penting bagi mahasiswa karena saat ini mereka berada pada tahap aktualisasi diri. Mahasiswa perlu mengeksplorasi dan memaksimalkan potensi masing-masing. Saya sering mengatakan, jangan hanya menjadi mahasiswa \u201ckupu-kupu\u201d, kuliah pulang, kuliah pulang. Namun, juga jangan berlebihan. Kita di fakultas memastikan mahasiswa tetap dalam koridor yang baik dan aman,\u201d ujarnya.<\/p>\n<p style=\"text-align: justify;\">Dikatakan, kegiatan seperti bluChamp tidak hanya memperkaya wawasan kewirausahaan, tetapi juga memberikan ruang bagi mahasiswa untuk mengasah kemampuan analisis bisnis melalui kompetisi berbasis kasus.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38334 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-1-3-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-1-3-300x168.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-1-3-1900x1066.jpg 1900w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-1-3-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-1-3-1536x862.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-1-3-2048x1149.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">\u201cKegiatan ini sangat bagus untuk mengaktualisasikan diri. Melalui business case competition, mahasiswa bisa mengasah skill analisis terhadap kasus nyata di dunia bisnis. Saat ini, Kemdiktisaintek juga tengah menggaungkan pembelajaran berbasis kasus. Jadi, acara ini sejalan dengan arah kebijakan tersebut,\u201d tutupnya.<\/p>\n<p style=\"text-align: justify;\">Peserta bluChamp memperoleh E-Certificate, insight untuk calon lulusan baru, serta kesempatan khusus untuk mengikuti bluChamp Business Case Competition di tingkat regional dan nasional.<\/p>\n<p style=\"text-align: justify;\">Acara ini diharapkan menjadi wadah mahasiswa FEB UNS untuk menyiapkan diri menjadi profesional muda yang unggul dalam branding pribadi dan cerdas dalam mengelola keuangan.<\/p>\n<p style=\"text-align: justify;\">Kegiatan bluChamp 2025 berkontribusi terhadap pencapaian Tujuan Pembangunan Berkelanjutan (SDGs), khususnya SDG 4: Quality Education, melalui peningkatan kualitas pembelajaran berbasis praktik dan pengembangan kompetensi non-akademik; SDG 8: Decent Work and Economic Growth, dengan mendorong literasi keuangan dan semangat kewirausahaan di kalangan mahasiswa; SDG 17: Partnerships for the Goals, karena melibatkan kolaborasi antara universitas, institusi pelatihan, dan sektor industri digital.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Laboratorium Kewirausahaan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) yang diketuai oleh Miftachul Ma&#8217;Arif, S.E.I., M.M.,LSS.Cp bekerja sama dengan MarkPlus Institute dan blu by BCA Digital menggelar kegiatan [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":38332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,524],"tags":[],"class_list":["post-38331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas","category-lab_kwu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.5) - 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