{"id":36332,"date":"2025-07-24T04:57:11","date_gmt":"2025-07-24T04:57:11","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=36332"},"modified":"2025-08-28T20:48:33","modified_gmt":"2025-08-28T20:48:33","slug":"fgd-rg-pemasaran-keperilakuan-feb-uns-inkubator-kampus-bukan-sekadar-ruang-ide-ini-pusat-lahirnya-bisnis-masa-depan","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/fgd-rg-pemasaran-keperilakuan-feb-uns-inkubator-kampus-bukan-sekadar-ruang-ide-ini-pusat-lahirnya-bisnis-masa-depan\/","title":{"rendered":"FGD RG Pemasaran Keperilakuan FEB UNS: Inkubator Kampus Bukan Sekadar Ruang Ide, Ini Pusat Lahirnya Bisnis Masa Depan!"},"content":{"rendered":"

Inkubator startup di perguruan tinggi berperan penting dalam mendorong inovasi dan pertumbuhan bisnis berbasis riset akademik. Dengan menyediakan lingkungan yang kondusif bagi mahasiswa dan peneliti untuk mengembangkan ide-ide mereka menjadi solusi nyata, inkubator bertindak sebagai jembatan antara dunia akademik dan industri.<\/p>\n

Meskipun memiliki potensi besar, inkubator di perguruan tinggi sering kali menghadapi berbagai hambatan yang dapat menghambat perkembangan bisnis rintisan.<\/p>\n

Untuk mencari solusi tersebut Riset Grup Pemasaran Keperilakuan Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) menggelar Focus Discusion Group (FGD) dengan Pusat Inkubasi Bisnis UDINUS\u00a0(PIB UDINUS) beserta sejumlah startup mahasiswa UDINUS, Rabu, 9 Juli 2025.<\/p>\n

Dalam forum konsultasi tersebut, Dr. Ahmad Ikhwan Setiawan. SE.MT selaku ketua RG Pemasaran Keperilakuan menyampaikan bahwa kualitas mentorship menjadi salah satu faktor kunci yang menentukan keberhasilan startup.<\/p>\n

\"\"<\/p>\n

Mentor bukan hanya memberikan arahan teknis, tetapi juga membimbing dalam pengambilan keputusan strategis, membantu membangun jaringan profesional, serta mendukung pengembangan mental kewirausahaan.<\/p>\n

Membangun jaringan mentor, Inkubator perlu melibatkan berbagai kalangan, mulai dari alumni sukses, praktisi industri aktif, hingga akademisi yang memahami dinamika inovasi dan bisnis.<\/p>\n

Selain itu Dr. Nilla Tristiarini, SE., M.Si., CSRA, Kepala Lembaga Kewirausahaan UDINUS menyampaikan bahwa Perguruan tinggi perlu mengintegrasikan kewirausahaan dalam kurikulum akademik agar mahasiswa terbiasa berpikir bisnis sejak dini.<\/p>\n

Program seperti bootcamp startup, kompetisi inovasi, dan pelatihan bisnis dapat membantu membangun mental wirausaha yang kuat di lingkungan akademik.<\/p>\n

\"\"<\/p>\n

Ditekankan juga oleh Prof. Budhi Haryanto, SE.. MM bahwa Startup yang berbasis riset akademik perlu didampingi dalam proses validasi pasar agar produk yang dikembangkan dapat sesuai dengan kebutuhan industri.<\/p>\n

Perguruan tinggi dapat menyediakan program pelatihan bisnis, riset pasar, dan strategi pemasaran yang efektif untuk membantu startup menemukan pangsa pasar yang tepat.<\/p>\n

Upaya pemasaran proaktif dijelaskan oleh Amina Sukma Dewi, SE., MSi bahwa pemanfaatan platform online seperti media sosial, marketplace, dan iklan digital menjadi keharusan startup untuk menjangkau pelanggan lebih luas.<\/p>\n

Dengan strategi pemasaran yang tepat, startup dapat meningkatkan brand awareness dan mempercepat pertumbuhan bisnis mereka di era digital.<\/p>\n

\"\"<\/p>\n

FGD diakhiri dengan presentasi keberhasilan bisnis dari lima startup UDINUS dalam merambah pasar regional dan nasional.<\/p>\n

Kegiatan FGD antara FEB UNS dan PIB UDINUS memperkuat peran inkubator perguruan tinggi dalam inovasi riset dan kewirausahaan\u2014kontribusi nyata terhadap beberapa tujuan SDGs, terutama: SDG\u202f4: Pendidikan Berkualitas, melalui transfer ilmu dan pendampingan strategis; SDG\u202f8: Pekerjaan Layak dan Pertumbuhan Ekonomi, dengan mendukung startup berbasis akademik tumbuh dan menciptakan peluang kerja; dan SDG\u202f17: Kemitraan untuk Mencapai Tujuan, lewat kolaborasi lintas-institusi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inkubator startup di perguruan tinggi berperan penting dalam mendorong inovasi dan pertumbuhan bisnis berbasis riset akademik. Dengan menyediakan lingkungan yang kondusif bagi mahasiswa dan peneliti untuk mengembangkan ide-ide mereka menjadi […]<\/p>\n","protected":false},"author":129,"featured_media":36917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-36332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas"],"yoast_head":"\nFGD RG Pemasaran Keperilakuan FEB UNS: Inkubator Kampus Bukan Sekadar Ruang Ide, Ini Pusat Lahirnya Bisnis Masa Depan! - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/fgd-rg-pemasaran-keperilakuan-feb-uns-inkubator-kampus-bukan-sekadar-ruang-ide-ini-pusat-lahirnya-bisnis-masa-depan\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FGD RG Pemasaran Keperilakuan FEB UNS: Inkubator Kampus Bukan Sekadar Ruang Ide, Ini Pusat Lahirnya Bisnis Masa Depan!\" \/>\n<meta property=\"og:description\" content=\"Inkubator startup di perguruan tinggi berperan penting dalam mendorong inovasi dan pertumbuhan bisnis berbasis riset akademik. 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