{"id":35324,"date":"2025-05-09T03:16:32","date_gmt":"2025-05-09T03:16:32","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=35324"},"modified":"2025-11-21T14:24:03","modified_gmt":"2025-11-21T07:24:03","slug":"pkm-uns-dorong-umkm-djasmine-bordir-kudus-naik-kelas-via-digitalisasi-dan-mesin-bordir-komputer","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/pkm-uns-dorong-umkm-djasmine-bordir-kudus-naik-kelas-via-digitalisasi-dan-mesin-bordir-komputer\/","title":{"rendered":"Grup Riset Kelembagaan dan SDM UNS Dorong UMKM Djasmine Bordir Kudus Naik Kelas, Bersaing di Pasar Nasional dan Global"},"content":{"rendered":"<p style=\"text-align: justify;\">Grup Riset Kelembagaan dan SDM melalui Hibah Program Kemitraan Masyarakat Universitas Sebelas Maret (PKM-UNS) Surakarta melakukan pengabdian masyarakat pada UMKM Djasmine Bordir di Kabupaten Kudus.<\/p>\n<p style=\"text-align: justify;\">Pengabdian ini dipimpin oleh Dr. Dwi Prasetyani, S.E., M.Si., CRA., CRP. Bersama anggota tim yaitu Dr. Setianingtyas Honggowati, M.M., Ak., Dr. Sri Hartoko, MBA., Ak., CACP., dan Sri Murni, S.E., M.Si., Ak.<\/p>\n<p style=\"text-align: justify;\">Salah satu progam pengabdian mereka adalah workshop bertajuk \u201cPemberdayaan UMKM Djasmine Bordir: Peningkatan Kapasitas Produksi dan Pemasaran Digital untuk Meningkatkan Daya Saing Industri Kreatif Lokal\u201d pada Sabtu (26\/4\/2025).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-39277 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/2-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/2-225x300.jpg 225w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/2.jpg 620w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Tim ini juga diperkuat Prof. Dr. Dra. Hj. Endang Dwi Amperawati, M.M., Prof. Dr. Rahmawati, M.Si., Ak., CA., dan Dr. Sri Mulyani, M.Si, Ak. sebagai narasumber dalam pelatihan tersebut.<\/p>\n<p style=\"text-align: justify;\">Ketua tim Dr. Dwi Prasetyani menjelaskan, UMKM Djasmine Bordir masih menghadapi berbagai kendala.<\/p>\n<p style=\"text-align: justify;\">Terutama dalam hal kualitas dan kuantitas produksi, serta pemasaran yang masih bersifat konvensional.<\/p>\n<p style=\"text-align: justify;\">\u201cPermasalahan utama yang dihadapi UMKM ini adalah keterbatasan alat dan teknologi untuk meningkatkan kapasitas produksi, serta pemasaran yang masih terbatas pada pasar lokal,\u201d jelas Dr. Dwi, Rabu (7\/5\/2025).<\/p>\n<p style=\"text-align: justify;\">Untuk mengatasi masalah tersebut, Grup Riset Kelembagaan dan SDM menawarkan sejumlah solusi. Di aspek teknologi, mereka memberikan mesin bordir komputer untuk menggantikan proses manual.<\/p>\n<p style=\"text-align: justify;\">Perajin juga dilatih menggunakan mesin tersebut agar lebih cepat, efisien, dan menghasilkan desain yang presisi.<\/p>\n<p style=\"text-align: justify;\">\u201cDengan mesin bordir komputer, pengrajin bisa menghasilkan desain yang lebih kompleks dan akurat. Ini akan sangat membantu meningkatkan kapasitas produksi,\u201d kata Dr. Dwi.<\/p>\n<p>Dari sisi produksi, upaya peningkatan kualitas dilakukan melalui standarisasi proses, dari pemilihan bahan hingga tahap finishing.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-39281 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pn-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pn-300x169.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pn-768x432.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pn.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Inovasi juga dilakukan lewat pelatihan desain dan diversifikasi produk, seperti aksesori rumah tangga dan produk fashion lainnya.<\/p>\n<p style=\"text-align: justify;\">Pada aspek pemasaran, tim memberikan pelatihan pemasaran digital, termasuk cara membuat konten menarik di media sosial serta berjualan melalui e-commerce dan sosial media.<\/p>\n<p style=\"text-align: justify;\">Tim juga mendampingi pembuatan toko online agar produk bordir Kudus bisa menjangkau pasar yang lebih luas.<\/p>\n<p style=\"text-align: justify;\">\u201cPelatihan ini tidak hanya soal teknis digital, tapi juga bagaimana pelaku UMKM memahami strategi pemasaran yang tepat sasaran,\u201d imbuhnya.<\/p>\n<p style=\"text-align: justify;\">Dari aspek keuangan, UMKM ini dikenalkan dengan aplikasi Lamikro untuk mencatat arus keuangan secara digital.<\/p>\n<p style=\"text-align: justify;\">Para pelaku usaha pun mendapatkan pelatihan penggunaan aplikasi tersebut.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-39279 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pengab-1-300x169.webp\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pengab-1-300x169.webp 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pengab-1-768x432.webp 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/Foto-Pengab-1.webp 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">\u201cSelama ini pencatatan keuangan masih dilakukan secara manual, sehingga rawan kesalahan. Aplikasi Lamikro membantu mereka mencatat pemasukan dan pengeluaran secara sistematis dan akurat,\u201d kata dia.<\/p>\n<p style=\"text-align: justify;\">Melalui pelatihan ini, tim Grup Riset Kelembagaan dan SDM berharap UMKM Djasmine Bordir mampu naik kelas dan bersaing di pasar nasional maupun global.<\/p>\n<p style=\"text-align: justify;\">Program pengabdian masyarakat ini sejalan dengan tujuan <em>Sustainable Development Goals<\/em> (SDGs), yakni SDG 8: Decent Work and Economic Growth melalui peningkatan kapasitas produksi, digitalisasi pemasaran, serta penguatan daya saing UMKM agar mampu bertumbuh secara berkelanjutan.<\/p>\n<p style=\"text-align: justify;\">Selain itu, pelatihan penguasaan teknologi dan pencatatan keuangan digital juga mendukung SDG 9: Industry, Innovation and Infrastructure dengan mendorong adopsi inovasi dalam proses produksi industri kreatif lokal.<\/p>\n<p style=\"text-align: justify;\">Pendampingan manajemen dan peningkatan kompetensi pelaku usaha turut memperkuat SDG 4: Quality Education, khususnya pada aspek pelatihan keterampilan (lifelong learning).<\/p>\n<p style=\"text-align: justify;\">Upaya ini menjadi langkah konkret UNS dalam memperkuat pemberdayaan UMKM dan pembangunan ekonomi berkelanjutan di tingkat lokal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grup Riset Kelembagaan dan SDM melalui Hibah Program Kemitraan Masyarakat Universitas Sebelas Maret (PKM-UNS) Surakarta melakukan pengabdian masyarakat pada UMKM Djasmine Bordir di Kabupaten Kudus. Pengabdian ini dipimpin oleh Dr. [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":39275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-35324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grup Riset Kelembagaan dan SDM UNS Dorong UMKM Djasmine Bordir Kudus Naik Kelas, Bersaing di Pasar Nasional dan Global - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/pkm-uns-dorong-umkm-djasmine-bordir-kudus-naik-kelas-via-digitalisasi-dan-mesin-bordir-komputer\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grup Riset Kelembagaan dan SDM UNS Dorong UMKM Djasmine Bordir Kudus Naik Kelas, Bersaing di Pasar Nasional dan Global\" \/>\n<meta property=\"og:description\" content=\"Grup Riset Kelembagaan dan SDM melalui Hibah Program Kemitraan Masyarakat Universitas Sebelas Maret (PKM-UNS) Surakarta melakukan pengabdian masyarakat pada UMKM Djasmine Bordir di Kabupaten Kudus. 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