{"id":33482,"date":"2024-12-09T16:48:00","date_gmt":"2024-12-09T16:48:00","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=33482"},"modified":"2024-12-10T08:32:04","modified_gmt":"2024-12-10T08:32:04","slug":"mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\/","title":{"rendered":"Mahasiswa Bisnis Digital FEB UNS Latih Komunitas Difabel Buat Konten\u00a0"},"content":{"rendered":"<p style=\"text-align: justify;\">7 Mahasiswa S-1 Bisnis Digital Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) membantu Usaha Mikro Kecil dan Menengah (UMKM) difabel yang tergabung Komunitas Difabel Berdaya Solo membuat konten digital untuk memasarkan produk yang telah mereka buat.<\/p>\n<p style=\"text-align: justify;\">Praktik langsung yang dipandu oleh mahasiswa digelar setelah para UMKM menerima beberapa materi yang disampaikan narasumber Tokopedia.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-33534 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-1-5-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-1-5-300x168.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-1-5-600x337.jpg 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-1-5-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-1-5-1536x862.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-1-5-2048x1149.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Ke 7 mahasiswa dibagi dalam 5 kelompok meja UMKM dan memberikan pelatihan untuk membuat video pendek yang semenarik mungkin untuk menarik pembeli.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33538 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-3-4-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-3-4-300x168.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-3-4-600x337.jpg 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-3-4-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-3-4-1536x862.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-3-4-2048x1149.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Beberapa rekomendasi short video untuk mendorong pembelian yakni pada 0-2 detik pertama, tampilkan produk dan tulis frasa menarik untuk menarik perhatian, misalnya \u201cbaju sekece ini hanya 50 ribu?\u201d.\u00a0 3-10 detik berikutnya, tunjukkan detil dan penggunaan produk secara langsung dalam video. Setiap pengambilan gambar harus menampilkan keunggulan produk yang berbeda.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33540 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-4-4-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-4-4-300x168.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-4-4-600x337.jpg 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-4-4-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-4-4-1536x862.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-4-4-2048x1149.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">10-15 menit selanjutnya bagikan call-to-action (CTA) yang jelas untuk penonton, akhiri video dengan pengingat tentang keunggulan produk dan selalu gunakan teks untuk membuat video lebih informatif.<\/p>\n<p style=\"text-align: justify;\">Para UMKM sangat antusias mengikuti pelatihan yang dipandu para mahasiswa, ada yang menawarkan kemeja, tas yang terbuat dari sumbu kompor dengan aneka warna, snack (camilan) dan lain sebagainya.<\/p>\n<p style=\"text-align: justify;\">Kegiatan ini diselenggarakan\u00a0 oleh Tokopedia dan Shoptokopedia bekerja sama dengan Komunitas Berdaya Solo dan FEB UNS dalam rangka memperingati Hari Disabilitas Nasional, yang jatuh pada 3 Desember 2024.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-33542 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-5-2-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-5-2-300x168.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-5-2-600x337.jpg 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-5-2-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-5-2-1536x862.jpg 1536w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-5-2-2048x1149.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Komunitas Difabel Berdaya Solo yang telah berdiri sejak 2020 merupakan\u00a0wadah bagi penyandang disabilitas untuk berkarya dan berbisnis. Ratusan anggota tersebar di wilayah Soloraya dan telah memiliki UMKM.<\/p>\n<p style=\"text-align: justify;\">Ketua komunitas, Sri Hartatik menyampaikan bahwa selama ini pelatihan yang diadakan bersifat sementara dan bergilir. Belum ada media yang memfasilitasi belajar secara berkelanjutan sehingga pemahaman mereka terbatas. Ia berharap ada pendampingan yang berkelanjutan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Mahasiswa S-1 Bisnis Digital Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) membantu Usaha Mikro Kecil dan Menengah (UMKM) difabel yang tergabung Komunitas Difabel Berdaya Solo membuat konten [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":33536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,465],"tags":[],"class_list":["post-33482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas","category-s1_bisnis_digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mahasiswa Bisnis Digital FEB UNS Latih Komunitas Difabel Buat Konten\u00a0 - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahasiswa Bisnis Digital FEB UNS Latih Komunitas Difabel Buat Konten\u00a0\" \/>\n<meta property=\"og:description\" content=\"7 Mahasiswa S-1 Bisnis Digital Fakultas Ekonomi dan Bisnis (FEB) Universitas Sebelas Maret (UNS) membantu Usaha Mikro Kecil dan Menengah (UMKM) difabel yang tergabung Komunitas Difabel Berdaya Solo membuat konten [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feb.uns.ac.id\/feb\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\/\" \/>\n<meta property=\"og:site_name\" content=\"Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feb.feb.3194\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-09T16:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T08:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2024\/12\/Foto-2-5-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1437\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tetri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"tetri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\\\/\"},\"author\":{\"name\":\"tetri\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/#\\\/schema\\\/person\\\/905f90b3761b16b2f5fe39766e49178e\"},\"headline\":\"Mahasiswa Bisnis Digital FEB UNS Latih Komunitas Difabel Buat Konten\u00a0\",\"datePublished\":\"2024-12-09T16:48:00+00:00\",\"dateModified\":\"2024-12-10T08:32:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\\\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Foto-2-5-scaled.jpg\",\"articleSection\":[\"fakultas\",\"s1_bisnis_digital\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\\\/\",\"url\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/mahasiswa-bisnis-digital-feb-uns-latih-komunitas-difabel-buat-konten\\\/\",\"name\":\"Mahasiswa Bisnis Digital FEB UNS Latih Komunitas Difabel Buat Konten\u00a0 - 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