{"id":21831,"date":"2022-10-31T05:59:57","date_gmt":"2022-10-31T05:59:57","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=21831"},"modified":"2023-03-27T23:09:45","modified_gmt":"2023-03-27T23:09:45","slug":"prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\/","title":{"rendered":"Prodi Manajemen Adakan Guest Lecture Marketing Management I bersama Dr. Chandana Hewege"},"content":{"rendered":"<p style=\"text-align: justify;\">Program Studi (Prodi) S1 Manajemen, Fakultas Ekonomi dan Bisnis (FEB), Universitas Sebelas Maret (UNS), Surakarta kembali mengadakan kuliah tamu dalam Rangkaian Kegiatan Visiting Profesor, Program Kompetisi Kampus Merdeka (PKKM) 2022, Kamis 27\/10\/2022 melalui Zoom Cloud Meeting.<\/p>\n<p style=\"text-align: justify;\">Guest Lecture Marketing Management I bertajuk \u2018Emerging Trends in Global Consumer Behavior: Implications for Marketers\u2019 menghadirkan Dr. Chandana Hewege (Swinburne Business School, Australia).<\/p>\n<div id=\"attachment_21834\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-21834\" class=\"wp-image-21834 size-medium\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-300x169.png 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-768x432.png 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-600x337.png 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara.png 1366w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-21834\" class=\"wp-caption-text\"><em>Narasumber: Dr. Chandana Hewege<\/em><\/p><\/div>\n<p style=\"text-align: justify;\">Diawal paparan materi, Dr. Hewege menjelaskan topik terkait globalisasi konsumsi. Menurutnya, permintaan konsumen terbentuk dari paparan terhadap pola konsumsi di negara lain, sehingga konsumen bisa saja memiliki keinginan untuk mencoba produk makanan dari negara lain. Untuk itu, konsumen global yang saling terkoneksi membutuhkan produk yang tersedia atau diproduksi secara global.<\/p>\n<p style=\"text-align: justify;\">Lebih lanjut, Dr. Hewege juga menyoroti tentang karakteristik konsumen millennial dengan karakter uniknya.<\/p>\n<p style=\"text-align: justify;\">\u201cKonsumen ini (millennial) berbeda. Mereka tidak menginginkan produk, melainkan pengalaman (experiences). Mereka ingin didengar dan berinteraksi dengan perusahaan, dengan keyakinan bahwa generasi mereka berhak atas masa depan yang lebih baik. Mereka juga menuntut keadilan sosial, peduli dengan perubahan iklim, sangat sensitif, dan kebutuhan akan keunikan (authenticity),\u201d jelas Dr. Hewege.<\/p>\n<p style=\"text-align: justify;\">Peserta tampak antusias, terlihat dari banyaknya pertanyaan yang masuk saat sesi tanya jawab interaktif di akhir acara. (Tetri &amp; Aulia)<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Program Studi (Prodi) S1 Manajemen, Fakultas Ekonomi dan Bisnis (FEB), Universitas Sebelas Maret (UNS), Surakarta kembali mengadakan kuliah tamu dalam Rangkaian Kegiatan Visiting Profesor, Program Kompetisi Kampus Merdeka (PKKM) 2022, [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":21832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,93],"tags":[],"class_list":["post-21831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas","category-s1_mnj"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prodi Manajemen Adakan Guest Lecture Marketing Management I bersama Dr. Chandana Hewege - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prodi Manajemen Adakan Guest Lecture Marketing Management I bersama Dr. Chandana Hewege\" \/>\n<meta property=\"og:description\" content=\"Program Studi (Prodi) S1 Manajemen, Fakultas Ekonomi dan Bisnis (FEB), Universitas Sebelas Maret (UNS), Surakarta kembali mengadakan kuliah tamu dalam Rangkaian Kegiatan Visiting Profesor, Program Kompetisi Kampus Merdeka (PKKM) 2022, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feb.uns.ac.id\/feb\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\/\" \/>\n<meta property=\"og:site_name\" content=\"Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feb.feb.3194\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T05:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T23:09:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-peserta.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"tetri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"tetri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\\\/\"},\"author\":{\"name\":\"tetri\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/#\\\/schema\\\/person\\\/905f90b3761b16b2f5fe39766e49178e\"},\"headline\":\"Prodi Manajemen Adakan Guest Lecture Marketing Management I bersama Dr. Chandana Hewege\",\"datePublished\":\"2022-10-31T05:59:57+00:00\",\"dateModified\":\"2023-03-27T23:09:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/VP-Dr-Hewege-peserta.png\",\"articleSection\":[\"fakultas\",\"s1_mnj\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\\\/\",\"url\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/prodi-manajemen-adakan-guest-lecture-marketing-management-i-bersama-dr-chandana-hewege\\\/\",\"name\":\"Prodi Manajemen Adakan Guest Lecture Marketing Management I bersama Dr. Chandana Hewege - 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