{"id":21745,"date":"2022-10-23T13:30:06","date_gmt":"2022-10-23T13:30:06","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=21745"},"modified":"2023-03-27T23:06:41","modified_gmt":"2023-03-27T23:06:41","slug":"umkm-desa-polengan-ikuti-pelatihan-digital-marketing-branding-dan-packaging","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/umkm-desa-polengan-ikuti-pelatihan-digital-marketing-branding-dan-packaging\/","title":{"rendered":"UMKM Desa Polengan Ikuti Pelatihan Digital Marketing, Branding dan Packaging"},"content":{"rendered":"<p style=\"text-align: justify;\">Perubahan zaman dan teknologi membuat semua perusahaan dituntut untuk berubah. Perubahan ini tidak hanya berlaku untuk perusahaan skala besar saja, namun juga untuk UMKM dituntut berubah agar dapat bertahan dalam pasar yang semakin kompetitif. Salah satu perubahan nyata yang tidak bisa ditolak adalah adanya internet yang menjadi bagian penting manusia dewasa ini.<\/p>\n<p style=\"text-align: justify;\">Keberadaan internet ini memberikan dampak yang besar termasuk dalam dunia bisnis, banyak perusahaan maupun UMKM semakin melebarkan sayapnya ketika mereka menggunakan internet dalam bisnis mereka, khususnya penjualan melalui internet.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-21748 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing4-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing4-300x169.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing4-768x432.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing4-600x337.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Peluang besar ini juga dilihat oleh BUMDES dan UMKM di Desa Polengan, namun banyak UMKM Desa Polengan yang masih belum mengetahui dan paham bagaimana untuk dapat melaksanakan pemasaran digital.<\/p>\n<p style=\"text-align: justify;\">Oleh karena itu, Pengabdian dari Riset Grup Ekonomi Kreatif yang diketuai Prof. Dr. Asri Laksmi Riani, MS dengan anggota Prof.\u00a0Dr.\u00a0Hunik\u00a0Sri Runing Sawitri, S.E., M.Si, \u00a0Suryandari Istiqomah, SE, MSc, \u00a0Dra. Anastasia Riani Suprapti, M.Si dan Dr. Intan Novela Qurrotul Aini, S.E., M.Si. memberikan pelatihan Digital Marketing, Branding dan Packaging.<\/p>\n<p style=\"text-align: justify;\">Dalam pelatihan ini, tim pengabdi melibatkan mahasiswa-mahasiswa untuk memberikan pelatihan kepada UMKM.<\/p>\n<p style=\"text-align: justify;\">Pelatihan terbagi menjadi 3 sesi, dimulai dari pelatihan branding dengan narasumber Brillian Raiszhul.\u00a0Brillian mengajak pelaku UMKM untuk mengetahui bagaimana caranya agar calon konsumen dapat tertarik hanya dengan melihat foto produk saja, pastinya harus memilih <em>angle<\/em> yang pas dengan komposisi warna tidak terlalu mencolok dan tidak terlalu pucat.<\/p>\n<p style=\"text-align: justify;\">Untuk sesi kedua adalah packing agar setelah pelaku UMKM mengetahui pengambilan gambar yang baik bisa membangun branding produk harus diimbangi dengan packing yang bisa menambah nilai produk yang dijual. Sesi ini diisi oleh Salsabilla Indah dengan mengadakan pelatihan mendesign kemasan yang baik dan memikat calon konsumen.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-21750 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing2-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing2-300x169.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing2-768x432.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/Foto-Digital-Marketing2-600x337.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Sesi terakhir ditutup dengan pembekalan digital marketing dengan narasumber Afifah Hanindia yang mengajak bapak ibu pelaku UMKM untuk mendaftarkan usahanya dibeberapa sosial media, seperti Instagram dan Facebook serta e-commerce Shopee yang bisa membuat produk dijangkau banyak orang dan bisa meningkatan pendapatan warga Desa Polengan.<\/p>\n<p style=\"text-align: justify;\">Setelah pelatihan dilaksanakan, kegiatan dilanjutkan dengan monitoring dan \u00a0pemberian bantuan kepada peserta. (Tetri)<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Perubahan zaman dan teknologi membuat semua perusahaan dituntut untuk berubah. Perubahan ini tidak hanya berlaku untuk perusahaan skala besar saja, namun juga untuk UMKM dituntut berubah agar dapat bertahan dalam [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":21746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,93],"tags":[],"class_list":["post-21745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas","category-s1_mnj"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UMKM Desa Polengan Ikuti Pelatihan Digital Marketing, Branding dan Packaging - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/umkm-desa-polengan-ikuti-pelatihan-digital-marketing-branding-dan-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMKM Desa Polengan Ikuti Pelatihan Digital Marketing, Branding dan Packaging\" \/>\n<meta property=\"og:description\" content=\"Perubahan zaman dan teknologi membuat semua perusahaan dituntut untuk berubah. 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