{"id":14038,"date":"2020-09-06T00:31:09","date_gmt":"2020-09-06T00:31:09","guid":{"rendered":"http:\/\/feb.uns.ac.id\/feb\/?p=14038"},"modified":"2020-09-06T11:46:22","modified_gmt":"2020-09-06T11:46:22","slug":"strategi-penguatan-umkm-di-tengah-masa-pandemi","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/strategi-penguatan-umkm-di-tengah-masa-pandemi\/","title":{"rendered":"Strategi Penguatan UMKM Di Tengah Masa Pandemi"},"content":{"rendered":"<p style=\"text-align: justify\">Strategi dan\u00a0 kebijakan pemerintah untuk membantu Usaha Mikro Kecil Menengah (UMKM) agar bertahan selama krisis harus benar-benar efektif. Dua hal yang harus diketahui oleh pengambil kebijakan agar bantuan kepada UMKM berjalan \u00a0efektif yakni melalui identifikasi jalur transmisi apa saja krisis tersebut berdampak pada UMKM dan langkah-langkah mitigasi krisis apa yang telah, sedang dan akan\u00a0 diambil oleh UMKM.<\/p>\n<p style=\"text-align: justify\">Pernyataan itu disampaikan Prof. Tulus Tambunan, pemerhati UMKM dari Universitas Trisakti pada Webinar Series bertajuk Strategi Penguatan UMKM Di Tengah Masa Pandemi yang diselenggarakan Riset Group Fiskal dan Moneter Fakultas Ekonomi dan Bisnis (FEB UNS), Kamis, 13 Agustus 2020.<\/p>\n<div id=\"attachment_14051\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-14051\" class=\"wp-image-14051 size-medium\" src=\"http:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/IMG-20200828-WA0013-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/IMG-20200828-WA0013-300x169.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/IMG-20200828-WA0013-768x431.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/IMG-20200828-WA0013.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-14051\" class=\"wp-caption-text\"><em>Prof. Tulus Tambunan, Pemerhati UMKM dari Universitas Trisakti<\/em><\/p><\/div>\n<p style=\"text-align: justify\">Beberapa jalur transmisi yang perlu diidentifikasi diantaranya jalur impor bahan baku, jalur permintaan ekspor, dan jalur permintaan dalam negeri yang turun.<\/p>\n<p style=\"text-align: justify\">Dalam kondisi ini, menurutnya, kebijakan yang diperlukan adalah dukungan terhadap peralihan dari pemasaran berbasis\u00a0 toko atau pertemuan fisik ke pemasaran berbasis daring\u00a0 yang harus dilakukan oleh semua UMKM, khususnya bagi UMKM yang sangat bergantung kepada kunjungan konsumen. Bantuan pemerintah dapat berupa pendampingan bantuan modal murah atau pendampingan pelatihan.<\/p>\n<p style=\"text-align: justify\">Setelah pemerintah mengidentifikasi jalur-jalurnya, pemilik UMKM harus ditekankan\u00a0 untuk mampu berkreatifitas dan memiliki kemampuan berinovasi serta kecepatan dan keinginan mereka untuk melakukan langkah-langkah kongkrit mitigasi, seperti pemasaran konvensional atau luring menjadi daring, atau mengantar pesanan lewat WhatsApp dan sebagainya.<\/p>\n<p style=\"text-align: justify\">\u201cKebijakan pemerintah harus membantu UMKM dalam melakukan diversifikasi pasar bahan baku dalam negeri, mendampingi UMKM dalam mencari alternatif bahan baku. Selain itu juga membantu melakukan penyesuaian produksi mereka dengan \u00a0tujuan mengurangi dampak kenaikan biaya dari mahalnya bahan baku, \u00a0misalnya tetap produksi tapi porsi bahan bakunya dikurangi\u201d, jelasnya.<\/p>\n<p style=\"text-align: justify\">Sementara itu, narasumber lain, Lukman Hakim, Ph.D., Akademisi FEB UNS menyoroti paradigma baru UMKM sebagai by design.<\/p>\n<div id=\"attachment_14053\" style=\"width: 235px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14053\" class=\"wp-image-14053 size-medium\" src=\"http:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/images-10-225x300.jpeg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/images-10-225x300.jpeg 225w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2020\/09\/images-10.jpeg 430w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><p id=\"caption-attachment-14053\" class=\"wp-caption-text\"><em>Lukman Hakim, Ph.D., Akademisi FEB UNS<\/em><\/p><\/div>\n<p style=\"text-align: justify\">Dikatakannya, UMKM dalam situasi krisis ekonomi termasuk di masa pandemi seperti ini sering dianggap sebagai\u00a0 katup pengaman. Masyarakat yang terkena PHK atau penurunan pendapatan akan sangat mudah masuk ke sektor UMKM &#8220;kaki lima&#8221;.<\/p>\n<p style=\"text-align: justify\">\u201cPandangan seperti ini berarti\u00a0 memahami UMKM\u00a0 hanya sebagai by accident.\u00a0 Dan sebagian besar kita memahaminya seperti itu. Pada\u00a0 kondisi ekonominya bagus, kita tidak pernah bisa berfikir konstruktif bahwa UMKM adalah sesuatu yang memang kita perlukan\u201d tegasnya.<\/p>\n<p style=\"text-align: justify\">Selanjutnya dikatakan, paradigma baru UMKM sebagai by design, untuk diciptakan \u00a0bukan lagi karena kecelakaan. Seharusnya UMKM harus kita siapkan benar-benar, \u00a0dibina sejak kecil menjadi menengah hingga besar. Pemerintah dengan anggarannya mempunyai kapasitas untuk itu, bisa bekerja sama dengan PT, swasta, technopark dan lainnya.<\/p>\n<p style=\"text-align: justify\">Dua narasumber lain di webinar tersebut, Agung Pratama Community Leader Qasir.id yang membahas tentang kesetaraan UMKM dalam penggunaan teknologi yang tepat serta Dedy Sunaryo Nainggolan, SE, ME, Credit Reviewer PT Bank DKI yang membahas peran bank dalam mendorong literasi keuangan digital bagi UMKM. (Humas)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategi dan\u00a0 kebijakan pemerintah untuk membantu Usaha Mikro Kecil Menengah (UMKM) agar bertahan selama krisis harus benar-benar efektif. Dua hal yang harus diketahui oleh pengambil kebijakan agar bantuan kepada UMKM [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":14049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,92],"tags":[],"class_list":["post-14038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultas","category-s1_ep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategi Penguatan UMKM Di Tengah Masa Pandemi - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/strategi-penguatan-umkm-di-tengah-masa-pandemi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategi Penguatan UMKM Di Tengah Masa Pandemi\" \/>\n<meta property=\"og:description\" content=\"Strategi dan\u00a0 kebijakan pemerintah untuk membantu Usaha Mikro Kecil Menengah (UMKM) agar bertahan selama krisis harus benar-benar efektif. 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