The Master Program in Management (MM) Faculty of Economics and Business (FEB) Universitas Sebelas Maret (UNS) Surakarta won the Indonesia Digital Popular Brand Award (IDPBA) 2021 as a MM education institution with the best digital media management in Indonesia. In total there are 9 (nine) other MM programs from different universities in Indonesia, UNAIR, UNPAD, ITB, IPB, UNDIP, UI, UGM, USU, and UB, that were receiving the award. The award was handed online through the IDPBA ceremony on Thursday (28/10/2021).

Retno Tanding Suryandari, S.E., M.E., Ph.D., the Head of MM FEB UNS, explained that there are three assessment criteria in IDPBA: Search Engine Based, Social Media Based, and Websites Based. The Search Engine Based criteria were assessed through brand discussion on the internet pages and the average monthly brand search on the internet. The Social Media Based was assessed through the engagement in Facebook, Instagram, and YouTube. Lastly, the Website Based criteria assessment was based on the website traffic, website access speed, and mobile user-friendliness. Ten MM programs were selected from these three criteria with early selection criteria of university reviewed in more than 10,000 search engine pages, which UNS was included in the category.

“One of the factors that I think make UNS included in the Best 10 (is because) UNS actively uses its social media besides formal media at internet pages in introducing UNS and its programs. The utilization of social media, such as YouTube, Instagram, Twitter that become an assessment criterion for university or program traffic,” Retno Tanding Suryandari, Ph.D. explained.

She also explained that besides the website, currently MM UNS also utilizes other social media such as YouTube, Instagram, Twitter, and Facebook to communicate with its stakeholders, prospective students, students, and information seekers. Several contents in MM social media are related to business contents, how to manage a business, and the challenges and solutions that can be taken by decision-makers for problems faced by business management and organization.

The content shared in MM UNS social media is expected to benefit students and other information seekers, such as business managers and other parties. Hopefully, the content provided in the MM social media can be beneficial not only for the students of MM UNS but also for other stakeholders. According to Retno Tanding Suryandari, Ph.D., this award is the result of the Team’s hard works, not only the social media managers but also website managers, faculty contributions, and promotion conducted by the university for all programs in UNS. (Humas FEB)