{"id":38893,"date":"2025-10-15T19:11:05","date_gmt":"2025-10-15T12:11:05","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=38893"},"modified":"2025-11-14T10:17:15","modified_gmt":"2025-11-14T03:17:15","slug":"digital-business-students-of-feb-uns-attend-public-lecture-on-quantitative-research-survey-and-questionnaire-design-in-collaboration-with-brin","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/en\/digital-business-students-of-feb-uns-attend-public-lecture-on-quantitative-research-survey-and-questionnaire-design-in-collaboration-with-brin\/","title":{"rendered":"Digital Business Students of FEB UNS Attend Public Lecture on Quantitative Research: Survey and Questionnaire Design in Collaboration with BRIN"},"content":{"rendered":"<p style=\"text-align: justify\">More than 100 students from the Digital Business Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), took part in a public lecture entitled \u201cQuantitative Research: Survey and Questionnaire Design\u201d held at the Soedarah Soepono Hall, FEB UNS, on Wednesday, 15 October 2025. The event was officially opened by Tastaftiyan Risfandy, S.E., M.Sc., Ph.D., Vice Dean for Academic and Student Affairs, and featured Zamroni Salim, Ph.D., Head of the Macroeconomics and Finance Research Center, National Research and Innovation Agency (BRIN), as the keynote speaker.<\/p>\n<p style=\"text-align: justify\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-38600 alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-9-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-9-300x169.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-9-768x432.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-3-9.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In his material presentation, Dr. Zamroni provided a comprehensive overview of quantitative research methodology, covering survey techniques, questionnaire development, and field observation. He explained that surveys are essential tools for gathering both quantitative and qualitative data that are specific and relevant to research objectives. He further emphasized that well-designed questionnaires are crucial to ensure research validity and reliability.<\/p>\n<p style=\"text-align: justify\">\u201cQuestionnaires must be constructed with clear research objectives, precise wording, and strong data protection measures,\u201d he stated. He highlighted the importance of confidentiality and privacy principles in line with modern research ethics.<\/p>\n<p style=\"text-align: justify\">The lecture also outlined different types of survey questions, including open-ended, closed-ended, and Likert scale questions. Dr. Zamroni discussed how to select appropriate question types and avoid common mistakes such as double-barreled questions and ambiguous phrasing.<\/p>\n<p style=\"text-align: justify\">Additionally, students were introduced to the importance of pilot testing research instruments before large-scale implementation. The pre-test phase ensures that respondents can clearly understand the questions and helps improve both the structure and flow of the questionnaire.<img decoding=\"async\" class=\"size-medium wp-image-38602 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-4-8-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-4-8-300x169.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-4-8-768x432.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/10\/Foto-4-8.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify\">This activity is expected to enhance the data-driven research skills of Digital Business students, a key competency in the digital economy era. By mastering survey techniques and questionnaire design, students can produce research that is not only relevant to academic development but also impactful for society.<\/p>\n<p style=\"text-align: justify\">Aligned with the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) and Goal 9 (Innovation and Infrastructure), this public lecture represents FEB UNS\u2019s concrete step in supporting the development of ethical, evidence-based research and innovation that contributes to sustainable development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 100 students from the Digital Business Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), took part in a public lecture entitled \u201cQuantitative Research: Survey 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