{"id":36433,"date":"2025-07-24T17:57:25","date_gmt":"2025-07-24T17:57:25","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=36433"},"modified":"2025-09-01T01:22:04","modified_gmt":"2025-09-01T01:22:04","slug":"behavioral-marketing-research-group-feb-uns-holds-fgd-campus-incubators-as-launchpads-of-future-businesses","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/en\/behavioral-marketing-research-group-feb-uns-holds-fgd-campus-incubators-as-launchpads-of-future-businesses\/","title":{"rendered":"Behavioral Marketing Research Group FEB UNS Holds FGD: Campus Incubators as Launchpads of Future Businesses"},"content":{"rendered":"<p style=\"text-align: justify\">Startup incubators at universities play a pivotal role in fostering innovation and supporting business growth based on academic research. By providing a conducive environment for students and researchers to develop their ideas into tangible solutions, incubators serve as a bridge between academia and industry. However, despite their significant potential, university incubators often encounter challenges that hinder startup development.<img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-36924 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-4.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-4.jpg 1600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-4-300x200.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-4-768x512.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-4-1536x1023.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify\">To address these issues, the Behavioral Marketing Research Group of the Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), conducted a Focus Group Discussion (FGD) with the UDINUS Business Incubation Center (PIB UDINUS) and several student startups from UDINUS on Wednesday, July 9, 2025.<\/p>\n<p style=\"text-align: justify\">Dr. Ahmad Ikhwan Setiawan, S.E., M.T., Chair of the Behavioral Marketing Research Group, emphasized that mentorship quality is a key factor determining startup success. \u201cMentors not only provide technical counsel but also assist in strategic decision-making, facilitate professional networking, and support entrepreneurial mindset development,\u201d he stated. He also noted that incubators should build mentorship networks involving successful alumni, industry practitioners, and academics familiar with innovation and business dynamics.<img decoding=\"async\" class=\"wp-image-36920 size-medium alignright\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-2.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-2.jpg 1600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-2-300x200.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-2-768x512.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-2-1536x1023.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify\">Dr. Nilla Tristiarini, S.E., M.Si., CSRA., Head of the UDINUS Entrepreneurship Institute, highlighted the importance of integrating entrepreneurship into academic curricula to instill business-oriented thinking among students from an early stage. \u201cPrograms such as startup bootcamps, innovation competitions, and business training can help foster a strong entrepreneurial mindset within academic settings,\u201d she explained.<\/p>\n<p style=\"text-align: justify\">Additionally, Prof. Budhi Haryanto, S.E., M.M., stressed that research-based startups need support in market validation to ensure their products meet industry needs. Universities, he said, can provide business training, market research, and effective marketing strategy programs to help startups identify appropriate target markets.<img decoding=\"async\" class=\"wp-image-36922 size-medium alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-3.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-3.jpg 1600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-3-300x200.jpg 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-3-768x512.jpg 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/07\/Foto-3-1536x1023.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify\">Proactive marketing efforts were also underscored by Amina Sukma Dewi, S.E., M.Si., who stated that leveraging online platforms such as social media, marketplaces, and digital advertising is essential for startups to broaden their customer reach. \u201cWith the right marketing strategies, startups can enhance brand awareness and accelerate business growth in the digital era,\u201d she added.<\/p>\n<p style=\"text-align: justify\">The FGD concluded with presentations showcasing the success of five UDINUS startups in penetrating both regional and national markets, further highlighting the vital role of campus-based incubators as hubs for nurturing future-ready businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startup incubators at universities play a pivotal role in fostering innovation and supporting business growth based on academic research. By providing a conducive environment for students and researchers to develop [&hellip;]<\/p>\n","protected":false},"author":1017,"featured_media":36918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-36433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behavioral Marketing Research Group FEB UNS Holds FGD: Campus Incubators as Launchpads of Future Businesses - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"description\" content=\"Behavioral Marketing Research Group at Faculty of Economics and Business UNS discuses the role of campus incubators with PIB UDINUS\" \/>\n<meta name=\"robots\" content=\"index, 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