{"id":36043,"date":"2025-04-22T19:09:49","date_gmt":"2025-04-22T19:09:49","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=36043"},"modified":"2025-07-03T08:11:46","modified_gmt":"2025-07-03T08:11:46","slug":"master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/en\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\/","title":{"rendered":"Master of Accounting FEB UNS Explores Emerging Topics in Management Accounting"},"content":{"rendered":"

The Master of Accounting (MAKSI) Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a guest lecture entitled \u201cTop Trends in Management Accounting Research\u201d on Wednesday, 19 March 2025. The event was conducted online and attended by MAKSI students.\"\"
\nThe guest lecture featured Dr. Yuni Yuningsih from Curtin University, Australia, who delivered a presentation on \u201cUnderstanding Emerging Research Trends and Future Directions of Management Accounting Research.\u201d
\nIn her opening remarks, Head of the Master of Accounting Program, Lulus Kurniasih, Ph.D., expressed appreciation to Dr. Yuni for sharing her insights in the field of management accounting. \u201cWe hope this session provides valuable insights and inspiration for research topics in management accounting,\u201d she noted.
\nIn her presentation, Dr. Yuni highlighted the growing role of Artificial Intelligence (AI) in accounting research. She also noted that the landscape of research is rapidly evolving, especially with the emergence of generative AI, which may shift the relevance of current topics in the near future.
\n\u201cIt is important not only to explore current hot topics, but also to look ahead to where the field is going. Topics that are relevant today might not be tomorrow. Research in accounting is evolving with changes in the external environment, particularly with the advent of generative AI,\u201d she explained.
\nDr. Yuni also emphasized the changing definition of accounting, which has broadened from traditional bookkeeping functions to include quantifying the environmental impact of business activities. This expansion has given rise to topics such as green accounting. \u201cPreviously, budgeting was central. Now, even when budgeting is discussed, its scope has changed significantly,\u201d she added.
\n\"\"She further encouraged students to consider the contribution of their research, particularly in supporting the role of professional accountants and advancing the accounting discipline. She stressed that impactful research\u2014especially in areas such as sustainability\u2014often requires multidisciplinary collaboration to achieve meaningful academic, policy, and practical contributions.
\nAccording to Dr. Yuni, future research in management accounting will likely focus on three key areas: Sustainable Development Goals (SDGs), Artificial Intelligence (AI), and Big Data. Potential research themes include the use of AI as a collaborative tool in accounting and auditing, as well as how managers and auditors perceive AI applications.
\nConcluding her session, Dr. Yuni offered words of encouragement to the students: \u201cThank you for the opportunity to share this knowledge. I wish you success in your research journey. Please forgive any shortcomings in my delivery.\u201d
\nThe event also featured an interactive session, allowing students to engage directly with Dr. Yuni and discussing questions related to their academic interests.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Master of Accounting (MAKSI) Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a guest lecture entitled \u201cTop Trends in Management Accounting Research\u201d on Wednesday, […]<\/p>\n","protected":false},"author":1017,"featured_media":39413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-36043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en"],"yoast_head":"\nMaster of Accounting FEB UNS Explores Emerging Topics in Management Accounting - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/en\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master of Accounting FEB UNS Explores Emerging Topics in Management Accounting\" \/>\n<meta property=\"og:description\" content=\"The Master of Accounting (MAKSI) Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), held a guest lecture entitled \u201cTop Trends in Management Accounting Research\u201d on Wednesday, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feb.uns.ac.id\/feb\/en\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\/\" \/>\n<meta property=\"og:site_name\" content=\"Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/feb.feb.3194\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T19:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T08:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/04\/dr-yuni-MAKSI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aulia MF\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aulia MF\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\\\/\"},\"author\":{\"name\":\"Aulia MF\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/#\\\/schema\\\/person\\\/e2fe63cae3550b497351c8e48845484b\"},\"headline\":\"Master of Accounting FEB UNS Explores Emerging Topics in Management Accounting\",\"datePublished\":\"2025-04-22T19:09:49+00:00\",\"dateModified\":\"2025-07-03T08:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\\\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/dr-yuni-MAKSI.png\",\"articleSection\":[\"faculty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\\\/\",\"url\":\"https:\\\/\\\/feb.uns.ac.id\\\/feb\\\/en\\\/master-of-accounting-feb-uns-explores-emerging-topics-in-management-accounting\\\/\",\"name\":\"Master of Accounting FEB UNS Explores Emerging Topics in Management Accounting - 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