{"id":35782,"date":"2025-05-21T18:50:11","date_gmt":"2025-05-21T18:50:11","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=35782"},"modified":"2025-06-19T03:57:15","modified_gmt":"2025-06-19T03:57:15","slug":"lecture-exchange-a-collaboration-between-feb-uns-and-the-faculty-of-business-and-management-uitm","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/en\/lecture-exchange-a-collaboration-between-feb-uns-and-the-faculty-of-business-and-management-uitm\/","title":{"rendered":"Lecture Exchange, a Collaboration between FEB UNS and the Faculty of Business and Management, UiTM"},"content":{"rendered":"<p style=\"text-align: justify\">The Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), welcomed several lecturers from the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Malaysia, to deliver guest lectures across various classes on Monday, 28 April 2025. This activity is a continuation of the academic partnership between FEB UNS and the Faculty of Business and Management, UiTM, Malaysia.<\/p>\n<p style=\"text-align: justify\">The visiting lecturers from UiTM included Dr. Faridah Pardi, Hilwana Abd Karim, Nur Alia Amirnordin, Dr. Nurazilah Zainal, Nur Fadhlina Zainal Abedin, and Tengku Sharifeleani Ratul Maknu. Dr. Faridah Pardi delivered a lecture for the Econometrics I class (Development Economics Study Program), presenting material on \u201cRegression Analysis: Simple Linear Regression &amp; Multivariate Regression.\u201d Meanwhile, Hilwana Abd Karim and Nur Alia Amirnordin delivered lectures in the Management class (Development Economics Study Program). Dr. Nurazilah Zainal and Nur Fadhlina Zainal Abedin spoke in the Financial Management II class (Management Study Program), and Tengku Sharifeleani Ratul Maknu presented in the Principles of Marketing class (Digital Business Study Program), discussing the topic \u201cBusiness Model Canvas.\u201d<\/p>\n<p style=\"text-align: justify\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-35477 alignleft\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/snapedit_1747795123067-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/snapedit_1747795123067-300x225.png 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/snapedit_1747795123067-600x450.png 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/snapedit_1747795123067-768x576.png 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2025\/05\/snapedit_1747795123067.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>In the Principles of Marketing course, Tengku Sharifeleani explained how to conduct a BMC (Business Model Canvas) analysis for a particular brand and invited students who had previously participated in BMC competitions to give presentations. The guest lectures were held from 10:30 to 12:00 WIB in the Soeharno TS Building and the Bachtiar Effendi Building of FEB UNS, taking place in separate sessions. The lectures proceeded seamlessly and concluded with the awarding of prizes to students who actively participated.<\/p>\n<p style=\"text-align: justify\">This Guest Lecture Program offered an engaging platform to broaden students\u2019 insights and knowledge in economics and business. It is also expected to contribute to the development of an adaptive curriculum at FEB UNS while strengthening academic collaboration with the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Malaysia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS), welcomed several lecturers from the Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Malaysia, to deliver guest lectures [&hellip;]<\/p>\n","protected":false},"author":1017,"featured_media":35475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[],"class_list":["post-35782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lecture Exchange, a Collaboration between FEB UNS and the Faculty of Business and Management, UiTM - 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