{"id":23979,"date":"2022-10-31T21:26:35","date_gmt":"2022-10-31T21:26:35","guid":{"rendered":"https:\/\/feb.uns.ac.id\/feb\/?p=23979"},"modified":"2023-02-22T06:28:47","modified_gmt":"2023-02-22T06:28:47","slug":"management-study-program-hosted-guest-lecture-on-marketing-management-with-dr-chandana-hewege","status":"publish","type":"post","link":"https:\/\/feb.uns.ac.id\/feb\/en\/management-study-program-hosted-guest-lecture-on-marketing-management-with-dr-chandana-hewege\/","title":{"rendered":"Management Study Program Hosted Guest Lecture on Marketing Management with Dr. Chandana Hewege"},"content":{"rendered":"<p style=\"text-align: justify\">Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) Surakarta, hosted another visiting lecture under the Visiting Professor Series, Kompetisi Kampus Merdeka Program (PKKM) 2022. On this occasion, the Study Program hosted the Guest Lecture Marketing Management entitled Emerging Trends in Global Consumer Behavior: Implications for Marketers. The event conducted on Thursday, October 27th, 2022, invited Dr. Chandana Hewege (Swinburne Business School, Australia) to share his knowledge through the Zoom Cloud Meeting.<\/p>\n<div id=\"attachment_21835\" style=\"width: 310px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-21835\" class=\"wp-image-21835 size-medium\" src=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-300x169.png 300w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-768x432.png 768w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara-600x337.png 600w, https:\/\/feb.uns.ac.id\/feb\/wp-content\/uploads\/2022\/10\/VP-Dr-Hewege-pembicara.png 1366w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-21835\" class=\"wp-caption-text\">Invited speaker, Dr. Chandana Hewege<\/p><\/div>\n<p style=\"text-align: justify\">At the opening of the discussion, Dr. Hewege explained the globalization of consumption. Regarding this aspect, he explains that consumer demand is formed through the consumption patterns from other countries, thus, consumers in a specific country may wish to try food products from other countries. Therefore, connected global consumers need a product to be globally available or manufactured globally.<\/p>\n<p style=\"text-align: justify\">Further, Dr. Hewege also highlights the millennial consumers\u2019 characteristics with their unique attributes. \u201cThis consumer group (millennials) is different. They do not want a product but instead demand experiences. They wish to be heard and interact with companies, under a belief that their generation has the right to a better future, they also demand social justice, care for the climate change issue, are highly sensitive, and have a distinct need for authenticity,\u201d explains Dr. Hewege.<\/p>\n<p style=\"text-align: justify\">Participants\u2019 enthusiasm shows from the number of questions delivered by participants during the interactive question and answer session.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) Surakarta, hosted another visiting lecture under the Visiting Professor Series, Kompetisi Kampus Merdeka Program (PKKM) 2022. On [&hellip;]<\/p>\n","protected":false},"author":1017,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,160],"tags":[],"class_list":["post-23979","post","type-post","status-publish","format-standard","hentry","category-faculty-en","category-s1_mnj-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Management Study Program Hosted Guest Lecture on Marketing Management with Dr. Chandana Hewege - Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feb.uns.ac.id\/feb\/en\/management-study-program-hosted-guest-lecture-on-marketing-management-with-dr-chandana-hewege\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management Study Program Hosted Guest Lecture on Marketing Management with Dr. Chandana Hewege\" \/>\n<meta property=\"og:description\" content=\"Management Study Program, Faculty of Economics and Business (FEB), Universitas Sebelas Maret (UNS) Surakarta, hosted another visiting lecture under the Visiting Professor Series, Kompetisi Kampus Merdeka Program (PKKM) 2022. 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