The Dean of FEB UNS, Prof. Bhimo Rizky Samudro, S.E., M.Si., Ph.D., emphasized the importance of collaboration between higher education institutions and the corporate sector in his opening remarks. He stated that FEB UNS does not merely position itself as a labor provider, but as a strategic partner in building the financial ecosystem, particularly when navigating digital transformation.

“This collaboration is essential for students to not only mastering the theory, but also obtain a real overview of the actual practices. Synchronization between the financial market and the real sector, especially with the presence of digital aspects, is something that needs to be continually developed,” Prof. Bhimo remarked.

Prof. Bhimo also added that inputs from the industry are highly required to enhance the relevance of learning with the demands of the professional workforce.

During the presentation session, Ari Kurniaman explained that the potential for Islamic banking in Indonesia remains substantial, even though its market share currently hovers around 7–8% of the national banking industry. With a Muslim-majority population and the support of digitalization, Islamic banking has the opportunity to grow up to 18–20% by 2028 through product innovation and ecosystem strengthening.

He explained that retail funding serves as a vital key to supporting financing growth, particularly for the MSME sector and halal financing. “Retail funds represent a stable, low-cost, and sustainable source of funding, making them an essential foundation for banking business growth,” Ari explained.

Furthermore, Ari emphasized that digital transformation has significantly altered customer behavior. Digital banking is no longer a mere complement, but has become the primary channel in banking services. The rising usage of mobile banking, QRIS, and real-time payment systems like BI-FAST indicates a shift toward a faster, more convenient, and inclusive financial ecosystem.

In its growth strategy, BSN is developing three main pillars: digital acquisition, strengthening community ecosystems (such as mosques, campuses, and halal MSMEs), and reinforcing institutional services. Additionally, integration with the halal ecosystem, including Hajj and Umrah, zakat, waqf, and the education sector, serves as a master key to establishing sustainable growth.

This event also provided an opportunity for students to engage in direct discussions with an industry practitioner, thereby enriching their insights and understanding of the challenges and opportunities within the digital-based Islamic financial sector. Through this activity, FEB UNS confirms its commitment to supporting the development of student competencies that are adaptive to technological advancements and industry needs, while reinforcing synergy between academia and practitioners.

This general lecture aligns with the attainment of the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education) through the improvement of practice-based learning quality, Goal 8 (Decent Work and Economic Growth) by strengthening financial literacy and inclusion, and Goal 9 (Industry, Innovation, and Infrastructure) through the utilization of digital transformation within the banking sector.

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In her remarks, Prof. Tri expressed her appreciation for the visit and emphasized the importance of introducing university life to high school students early on as preparation for their future educational paths. She also highlighted FEB UNS’s position as one of the leading faculties offering internationally recognized education. This is reflected in the achievement of international accreditation from AQAS, in addition to national accreditation from LAMEMBA, which has granted the Accounting, Management, and Development Economics Study Programs the “Excellent” rating, while the Digital Business Study Program received “Excellent” status—an impressive accomplishment considering the program was established only three years ago.

Prof. Tri further explained that the Digital Business Study Program is among the most competitive at UNS, ranking second among programs in the social sciences and humanities cluster. Interest among high school students to enroll at UNS is also very high, with the number of applicants placing UNS in the second position nationwide. At the international level, FEB UNS maintains a strong position. In global rankings, the fields of Economics and Accounting are positioned in the 300s, while Business and Management are ranked in the 600s globally. “You don’t need to go abroad to get a quality education because FEB UNS is already competitive at the global level,” stated Prof. Tri.

She also introduced FEB UNS’s four regular undergraduate study programs, the Development Economics, Accounting, Management, and Digital Business study program, along with international classes offered in Accounting, Management, and Development Economics. These international programs were presented to students through a special video screening during the visit.

Representing the school, Ainun Jariyati, S.Pd., Gr., Vice Principal for Student Affairs, explained the purpose of the visit. The event continued with presentations from the Heads of Undergraduate Study Programs and an interactive discussion and Q&A session with the students.

To make the session more engaging, students participated in a quiz using the Kahoot! platform, which generated high enthusiasm. Through this educational game, students were able to test their knowledge and gain deeper insights into FEB UNS in a fun way. Those who achieved the highest scores received prizes as a token of appreciation for their active participation and enthusiasm.

This visit not only strengthened the partnership between educational institutions but also provided students with a closer look at academic life in higher education, particularly at FEB UNS.
The activity aligns with UNS’s commitment to supporting the Sustainable Development Goals (SDGs), particularly Goal 4 (Quality Education), by expanding educational access and improving quality for younger generations.

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(Humas FEB)

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