Soemarjati Tjokroamidjojo, Dra., M.M.

The Department of Management

Contact
Email: smtswd@gmail.com

Address
1st Building Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret,
Jalan Ir. Sutami 36 A, Surakarta, Central Java, Indonesia
Post code: 57126
Phone: +62271 647481
Fax: +62271 638143

Profile

 

d11-soemarjati
Qualification

S1 Manajemen Universitas Brawijaya, Indonesia

S2 Manajemen Pemasaran Universitas Brawijaya, Indonesia

Research Interest and Group

Research Interest: 

  1.  Marketing
  2. Enterpreneurship

 

Research Group: 

  1. Marketing
  2. Creative Economy
Teaching
  1. Enterpreneurship
  2. Marketing Research
Experience

Professional Experience:

Organizational Experience:

Postgraduate Supervision
Working Paper
Publication
  1. "Pengaruh Risk Aversion pada Brand Loyalty Dengan Brand Trust dan Brand Affect sebagai Variabel Mediasi", Fokus Manajerial, 10, 2015, 23-30.
  2. "Pengaruh Customer Commitment dan Customer Trust pada Loyalitas Konsumen yang Dimoderasi oleh Gender (Studi Kasus pada Hotel Laweyan di Surakarta)", Fokus Manajerial, 8, 2010, 19-28.