Catur Sugiarto, SE, MSM, Ph.D

The Department of Management

catur jas


1st Building Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret,
Jalan Ir. Sutami 36 A, Surakarta, Central Java, Indonesia
Post code: 57126
Phone: +62271 647481
Fax: +62271 638143




Universitas Sebelas Maret (Indonesia), B.A. Economics, 2002 – 2006

Universitas Airlangga (Indonesia), Master Science in Management, 2010 – 2011

Aix-Marseille University, Master Research in Management Science, 2011 – 2012

Research Interest and Group

Research Interest: 

  1. Marketing Communications
  2. Brand Management
  3. Consumer Behavior


Research Group: 

  1. Marketing
  2. Contemporary Issues in Business and Economics 
  1. Retail Business
  2. International Marketing
  3. Marketing Principle
  4. Business Principle
  5. Management

Sales Supervisor: PT. Gramedia Asri Media

Researcher Assistant: Centre for Management Development, Universitas Sebelas Maret, Indonesia

Researcher Assistant: Platinum Consultant, Surabaya, Indonesia

Researcher: WPC Consultant, Surakarta, Indonesia

Postgraduate Supervision
Working Paper
  1. Sexually Appealing Ads Effectiveness on Indonesian Customers” (with De Barnier, Virginie), European Journal of Business and Management, 5 (9), 2016, 125-135.
  2. "International Business: An Asian Perspective", Hill, Charles W.L., Chow Hou Wee, Krishna Udayasankar (2012), McGraw-Hill: Singapore. (translated by Catur Sugiarto)