Catur Sugiarto, SE, MSM, Ph.D

The Department of Management

catur jas

Contact
Email: catursugiarto@staff.uns.ac.id

Address
1st Building Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret,
Jalan Ir. Sutami 36 A, Surakarta, Central Java, Indonesia
Post code: 57126
Phone: +62271 647481
Fax: +62271 638143

Profile

 

Qualification

Universitas Sebelas Maret (Indonesia), B.A. Economics, 2002 – 2006

Universitas Airlangga (Indonesia), Master Science in Management, 2010 – 2011

Aix-Marseille University, Master Research in Management Science, 2011 – 2012

Research Interest and Group

Research Interest: 

  1. Marketing Communications
  2. Brand Management
  3. Consumer Behavior

 

Research Group: 

  1. Marketing
  2. Contemporary Issues in Business and Economics 
Teaching
  1. Retail Business
  2. International Marketing
  3. Marketing Principle
  4. Business Principle
  5. Management
Experience

Sales Supervisor: PT. Gramedia Asri Media

Researcher Assistant: Centre for Management Development, Universitas Sebelas Maret, Indonesia

Researcher Assistant: Platinum Consultant, Surabaya, Indonesia

Researcher: WPC Consultant, Surakarta, Indonesia

Postgraduate Supervision
Working Paper
Publication
  1. Sexually Appealing Ads Effectiveness on Indonesian Customers” (with De Barnier, Virginie), European Journal of Business and Management, 5 (9), 2016, 125-135.
  2. "International Business: An Asian Perspective", Hill, Charles W.L., Chow Hou Wee, Krishna Udayasankar (2012), McGraw-Hill: Singapore. (translated by Catur Sugiarto)