Budhi Haryanto, Dr., M.M

The Department of Management


Email: budhiharyanto@yahoo.com

1st Building Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret,
Jalan Ir. Sutami 36 A, Surakarta, Central Java, Indonesia
Post code: 57126
Phone: +62271 647481
Fax: +62271 638143




S1 Manajemen Universitas Sebelas Maret (UNS), Indonesia

S2 Manajemen Universitas Brawijaya, Indonesia

S3 Manajemen Pemasaran Universitas Gadjah Mada (UGM), Indonesia

Research Interest and Group

Research Interest: Marketing


Research Group: Marketing

  1. Marketing Seminar
  2. Marketing
  3. Strategic Marketing
  4. Behavioral Science

Professional Experience:

Organizational Experience:

Postgraduate Supervision
Working Paper
  1. "The Influence of Bank Image on Loyalty Moderated by Satisfaction" (with Santi Budiman), Corporate Ownership & Control, 12, 2016, 562-572.
  2. "E-Banking  and Consumer Behavior: The Role of Switching Costs" (with Wachyudi), Corporate Ownership & Control, 13, 2016, 234-249.
  3. "The green brand marketing strategies that utilize word of mouth: Survey on green electronic products in Indonesia" (with Santi Budiman), Global Business and Finance Review, 2016.
  4. "Whose Choice Is It? The Role of Attitude in Determining Customer’s Intention to Use the Courier" (Sri Setiyawati and Tulus Haryono), Asian Social Science, 2016.
  5. "Why Customers Intend to Use Express Delivery Services", (with Sri Setiyawati), Macrothink Institute, 2016.
  6. "Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia" (with Haryo Bismo Putro), British Journal of Economics, Management & Trade, 9,  2015, 1-12.
  7. "Pemberdayaan Usaha Roti dan Keripik di Kabupaten Karanganyar dan Sukoharjo Melalui Teknologi Pengolahan Tepung Terigu" (with Heru Irianto and Malik Cahyadin), 19, 2015, 139-148.
  8. "The Model of Consumer’s Switching Intention from Conventional Food to Organic Food: An Experimental Design Study" (with Heru Irianto, Prof. Tulus Haryono and Prof. Asri Laksmi Riani), MCSER Publishing, Rome-Italy, 6, 2015, 588-599.
  9. "How Sexuality in Elegance of Advertising and Congruency of Product Influence Brand Evaluation? (The Study of Consumer Behavior using an Experimental Design Approach)", MCSER Publishing, Rome-Italy, 8, 2015, 118-129.
  10. "The Study of Indonesian Public Awareness towards Green Products The role of Environmental Knowledge in Moderating the Consumer Behavioral Processes toward the Green Products", Lambert Academic Publishing, 2015.
  11. "The Influence of Sex Appeal on Consumers Attitude Toward the Ads Moderate by Product Factors", Dianamika dan Peran Ilmu Manajemen untuk Menghadapi AEC - FMI 7, 2015.
  12. "The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product", International Journal of Marketing Studies, 4, 2014, 83-91.
  13. "The Role of  Environmental Knowledge in Moderating  the  Consumer Behavioral Processes Toward the Green Products  (Survey on the Green Product - mind in Indonesian)" (with Santi Budiman), Review of Integrative Business & Economics Research, 4, 2014, 203-216.
  14. "The Role of Ethnocentrism in Buying Process of the Domestic Product" (with Dewantika Noor Hidayati Kusmono), Journal of Social Sciences Research, 8, 2014, 1510-1519.
  15. "The Antecedent Variables of Attitude in Forming Intention to to Switch Smartphone (The Survey Study: Samsung Brand in Surakarta)" (with Setiawan),  European Journal of Business and Social Sciences, 3, 2014, 126-135.
  16. "Analisis Loyalitas Toko dengan Pendekatan Second Order Factor dari Structural Equation Model" (with Winanti Retno Kawuri), Journal of Business Strategy and Execution, 2, 2014, 157-178.
  17. "Application of Knowledge Sharing in Family Business: Linkages of Organizational Justice and Behavior Planned on Individual Performance - an Empirical Study in Yogyakarta Region, Indonesia", International Journal of Advanced Research in Management and Social Sciences, 2014.
  18. "How Does The Life Style Influence The Consumer Preference In Choising The Foreign Product or The Local Product", Forum Manajemen Indonesia, 2014.
  19. "Hubungan Antara Gaya Hidup dan Pemilihan Merek Lokal atau Merek Luar Negeri (Survei pada Ayam Bakar Wong Solo vs Kentucky Fried Chicken)" (with Awang Febrianto), Jurnal Siasat Bisnis, 17 (2), 2013, 157 - 169.
  20. "Strengthening The Strategy Of Local Product In The Border Region: Opportunity And Chalenges Of The Asean Economic Community 2015", Forum Manajemen Indonesia (Fmi) Ke 5, Universitas Tanjung Pura, Pontianak, 23-24 Oktober 2013.